YOU have a personal brand, and for people to resonate with you and remember you, you need to back it up with a story – YOUR STORY. Now, you may be asking, “How can I have a story when I’m all new to this CEO thing?”
Trust me, we all have a story to tell. It’s all a matter of bringing it out for the world to know. Gone are the days when you have to be recognized as “The Best,” “The Most Accomplished” or “The Most Admired Company,” or anything in the context of superlatives.
With information and answers immediately accessible in a single tap or click, people nowadays have tons of options, and it’s just a matter of choosing the one that they can trust. Find out more in this episode, as I share more details as well about my upcoming book, “Craft Your Personal Brand Story,” as well as my gift for you 🙂