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Aqilliz Partners With Zirca To Offer Audience Targeting With Greater Personalisation & Privacy Compliance

Zirca will be introducing Aqilliz’s blockchain-powered MarTech solutions to the Indian market as well as its global client network

Photo by Anthony Shkraba from Pexels

Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, has announced a co-marketing partnership with Zirca, a global digital solutions company that provides digital advertising and content solutions to brands. 

The partnership will see Aqilliz offering the whole range of Zirca’s audience targeting solutions across content and brand solutions, programmatic advertising, and monetisation solutions for all of its enterprise clients worldwide. In return, Zirca will also be offering Aqilliz’s suite of solutions leveraging three core technologies in blockchain, differential privacy, and federated discovery with data provenance to its domestic and global customer base. In working together, Aqilliz and Zirca will be able to offer a contextual model of audience targeting without compromising on efficiency and compliance in a privacy-first world. 

Gowthaman Ragothaman, CEO of Aqilliz, said: “There is an ever-growing emphasis on data-driven advertising while at the same time regulators are increasingly scrutinising brands when it comes to data compliance. More than ever, brands need to better abide by a fragmented ecosystem of privacy frameworks while still delivering ads with maximum relevance and context to the consumer. With contextual marketing offering a far more customer-centric approach to audience targeting, this partnership with Zirca will enable far greater standards of personalisation with privacy in mind.”

Zirca’s all-encompassing range of content and brand solutions comprise ConsumeriQ, an audience archetyping tool that reveals personality traits, interests, and triggers that motivate online behaviour based on audience archetypes. This allows for the creation and placement of content for maximum exposure and engagement. Zirca also offers Asia’s first integrated native advertising management platform, ContentiQ, which enables brands to identify the best content opportunities based on consumers’ content consumption habits across various online platforms.

Neena Dasgupta, CEO and Director, Zirca Digital Solutions, said: “At Zirca, our goal has always been to generate value for our clients by creating and executing the best campaigns. With this association, we aim to offer smarter solutions to our partners and enable deeper connections and engagement with their audiences. We are confident that through our collaborative approach we will create and deliver cutting-edge digital solutions to brands”

Karan Gupta, Managing Director, Zirca, said: “Zirca has always strived to be ahead of the curve and deliver smart digital advertising solutions to brands. The partnership with Aqilliz will enable us to meet the challenges of the new era of digital advertising. Together, we look forward to creating some path-breaking campaigns.”

As a global digital solutions company, Zirca provides digital advertising and content solutions to brands with the ultimate goal of unlocking the value of their digital assets. With solutions across two key verticals – advertising and content, as well as brand solutions — Zirca offers a diverse range of offerings spanning rich media and programmatic to branded content creation. Representing publishers and platforms in the domestic Indian market as well as across the globe, Zirca has worked with the likes of Airtel, Hindustan Unilever Limited, Visa, Standard Chartered, Philips, Nikon, and many more. 

Founded in September 2019, Aqilliz is a technology company that seeks to enable a more connected marketing environment through its suite of blockchain-based solutions built for the digital marketing ecosystem. Aqilliz’s offerings look to uphold collaboration anchored by a foundation of compliant data sharing, targeted audience discovery, and optimised audience engagement. To date, Aqilliz has partnered and worked with leading industry names and brands across the fast moving consumer goods and mobile food delivery sectors.

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