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KLCC’s Educational Partnership Wins ICCA Best Marketing Award 2020

Keeping the business events industry resilient and transforming

The Kuala Lumpur Convention Centre (the Centre), in recognition of its Leadership in Transformation, was named one of the five winners of Special Edition ICCA Best Marketing Award 2020, at the closing of 59th International Congress and Convention Association (ICCA) Congress, held virtually from 1-3 November 2020.

The Centre was rewarded for its “Extraordinary Collaboration” which entailed a tri-partite collaboration it initiated and formalised with Malaysia Convention & Exhibition Bureau (MyCEB) and International Association of Professional Congress Organisers (IAPCO), which was aimed to address a deficient in the provision of professional congress organisers (PCO) in Malaysia to service international congresses and conferences.

The partnership provides an accessible and affordable solution to advance professional standards and skills to address this gap through the IAPCO webEDGE online education platform. The partnership also provides a globally accredited learning solution enabling Malaysian industry professionals to further enhance their skills set and to elevate the standards of knowledge and expertise of Malaysian PCOs to match the industry’s international requirements and demands.

The Centre’s General Manager, Alan Pryor shared, “We are absolutely thrilled to be honoured with this award from ICCA and, on behalf of our partners at MyCEB and IAPCO, we would like to thank ICCA and the esteemed judging panel for recognising our collaborative efforts. We would also like to congratulate all the other winners, Visit Flanders, Seoul Convention Bureau, KINTEX Convention Centre and The Indian Hotels Company Limited on their successful engaging and heart-moving initiatives.”

Developing and transforming the national business events industry through professional development and educational exchange programmes has always been one of the Centre’s key areas of business focus. This winning collaborative partnership, which was launched in May 2020 is the latest of the Centre’s initiatives in this regard.

Director of Global Business Development and Marketing, Angeline van den Broecke stated that, “The award is a reflection of the team’s commitment and determination to keep resilient, innovative and to maintain positivity while ensuring we continue to elevate our market presence and standards of excellence. This win will further stimulate and motivate us to continue investing and focusing our efforts in developing Malaysia’s business events supply chain to enhance its destination proposition and strengthen its position globally.”

Pryor concluded, “We applaud ICCA’s initiative to bring forward and share these great inspiring stories from leaders of our industry. It is much needed to boost our morale during these very challenging times and to see how our industry friends all over the world have persevered, maintained resilience and positivity so our industry will recover and continue to make a meaningful social and economic impact throughout the world.”
To know more about the PCO Development Programme, IAPCO webEDGE, and for all the latest news, visit the Centre’s Newsroom.

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