Award-winning magazine #legend has released its 2020 list of Hong Kong’s top 100 influencers, tastemakers and gamechangers. Called the #legend100, the annual list of individuals represent the diversity and creativity Hong Kong has to offer, all of whom use their social media prowess and far-reaching influence to connect with more than 15 million followers combined.
The #legend100 includes individuals from all walks of life, ranging from contemporary artists, filmmakers, designers, entrepreneurs, musicians, models and make-up artists to athletes, dentists and more. Irrespective of their backgrounds, the influencers use their social media platforms to encourage self-expression, individuality and positivity, which is more important than ever in the year 2020 and beyond.
The November 2020 #legend100 issue is not only fronted by one of the world’s top influencers, Jessica Wang, but includes the full list of #legend100 Hong Kong influencers inside. The issue also features a stunning fashion cover sponsored by Intimissimi and Calzedonia that features six of the #legend100, including James Wong, Irisa Wong, Mayao, Afa Lee, Louise Wong and Jamie Xia.
“We are extremely excited to release this unique and definitive list of #legend100 influencers. Widely regarded as the best resource and used by many as a reference throughout the years, the 2020 list is our most comprehensive yet with its own dedicated minisite and searchable directory,” said Anne Lim-Chaplain, publisher and co-founder of Legend Publishing.
For the first time since its inauguration in 2016, the #legend100 has its own minisite on hashtaglegend.com, where users can read the latest stories featuring the #legend100, browse through individual influencer profiles in the searchable directory, and link directly to the influencers’ social media channels. Encouraging discovery and meaningful connection, the new #legend100 minisite allows readers to get up close and personal with each influencer, complete with fun facts on each profile.
Adding to the excitement is the inaugural #legend100 giveaway, which runs from 9 to 27 November 2020. Featuring grand prizes from Mandarin Oriental, Hong Kong, Pirata Group and Cookie DPT, all entrants to the giveaway will also unlock an exclusive set of specially curated #legend100 offers to be enjoyed across town, including HK$100 deals from Dough Bros, Cookie DPT, Treehouse, Lights//Out, Kapok, TELLUS Lounge, Ritz-Carlton Hong Kong Spa, REVÉ by RENÉ, EightyEight, Cordis, Jessica Beauty and 001 Bar.
The launch of #legend100 will be celebrated in full with a party under the stars on Thursday, 3 December 2020 at The Grounds – more details to follow.
Visit hashtaglegend.com to see the full #legend100 list, read the November fashion cover and get the full experience on the #legend100 minisite.