Insider helps 800+ leading brands, including Singapore Airlines, Marks & Spencer, Virgin, Uniqlo, Samsung, and Estée Lauder, accelerate digital growth through best-in-class multichannel customer engagement.
Insider — the world’s first integrated Multichannel Growth Management Platform — today announced the extension of its platform’s API to enable data integration and onboarding from online marketplaces.
Brands have diversified their presence on multiple marketplaces. As online marketplaces’ share of the revenue for brands increases, it gives them an opportunity to understand their customers much better. Having one single view of data on how customers interact with a brand is invaluable. With this new extension to the platform, Insider gives brand marketers the ability to onboard their data from online marketplaces. Not only does this API extension helps with use cases such as marketing performance and product popularity insights but it also delivers a more seamless and unified customer experience.
“We’ve always focused on making our platform more open and flexible. Retail brands that we partner with are increasingly seeing ‘online marketplaces’ as a key source of data on shopping behavior that can be leveraged for delivering better customer experiences. With this new extension to our API platform our customers across the globe can onboard data from marketplaces of their choice and create better marketing and customer experience programs,” said Muharrem Derinkök, Co-founder and VP of Product.