Calling all Mamee monster fans! Mamee, Malaysia’s very own internationally-recognized food and beverage company is celebrating a momentous milestone as it turns 50. As part of its Golden year of celebrations, Mamee is partnering UTme! by UNIQLO in Malaysia as part of the fashion brand’s 10th year anniversary and the opening of UNIQLO DA Square to launch the brand new UTme! X Mamee collection.
This partnership signifies both company’s milestone celebration. This collaborative approach is uniquely complimentary to how a Mamee team works. “The last 50 years have given us plenty of reasons to celebrate, said Group Executive Director, Mr. Pierre Pang.
Pang further commented, “Mamee has progressed over the past five decades becoming Malaysia’s childhood snack, capturing the hearts and imaginations by spreading joy and love that truly resonates with consumers, delivering quality products consistently. A philosophy which has led the company to attract consumers from all ages, and of all walks of life.”
“It is a wonderful opportunity to honour our history and the people who contribute to maintaining the value of Mamee, therefore, in a way we want to celebrate the occasion with our fans by coming together in this collaboration,” said Pang.
Synonymous with Mamee is one character in particular that has captured the imagination of Malaysians – a large, blue monster known as Blue. Far from being scary, Blue has made its way into the hearts of many youngsters thanks to the company’s unusual television commercials, creating a phenomenon that a new way of snacking was born. Five decades on, Blue is now joined by his ever so fluffy and colourful friends like Pink and Red, each having their own unique characteristics.
“Creative energy is always flowing through Mamee and that is how we decided to collaborate with UTme! and join forces so that everyone can wear their beloved Mamee character,” commented Pang. Exclusively available at UNIQLO DA Square, Mamee monster fans can design their very own t-shirt with MAMEE characters.
About the UTme! X Mamee T-shirt collection:
- Fun stickers that are exclusively available at UNIQLO DA Square.
- The UTme! x MAMEE sticker collection features nostalgic MAMEE Monster characters, namely Blue Monster, Pink Monster, Red Monster, Mister Potato and Mamee Noodles.
- Available in adult size (XS to XL) and kids size (110 – 150cm)• Price: Adults T-Shirts @ RM 79.90, Kids T-Shirts @ RM 59.90
UTme! X Mamee tote bag collection:
- Size: 41.5cm (width) x 39cm (height)
- Price: RM 79.90
Since its foundation in 1971, Mamee has since established itself as a household name for food and beverage that has over 50 products including favourites such as MAMEE Monster snack, Mister Potato Chips, and MAMEE Chef, sold to over 100 countries around the globe. UNIQLO’s UTme! X Mamee collection will be available from 18th December 2020 onwards.
View the ‘Mamee Monster UTme!’ here