Kingdom Digital is bidding farewell to last year via its annual agency wrap up initiative. Through its #KDWrapUp2020, the agency hopes to show its appreciation to those who have stuck by them throughout a tough year. To do so, Kingdom Digital went the extra mile to produce a total of 340 personalised video messages, tailored for the specific audience groups.
For the employees, the message highlighted their most memorable achievement in 2020, along with their hopes for the new year. As for the clients and media, the message was angled toward highlighting Kingdom Digital’s journey with them over the past year.
What makes this year’s execution unique is the usage of the agency’s own proprietary service, Digital Creative Automation (DCA). As this initiative required 170 varied visuals and copy, DCA streamlined the creative and content adaptation process – speeding up the production of these personalised videos, allowing them to be ready in just one week.
According to Kingdom Digital’s Head of Strategy Edmund Lou, the key message behind this initiative is ‘gratitude’. “Despite the unpredictable times in 2020, we wanted to show that we’re grateful for the little things that kept us going and brought joy to an otherwise distressing year. Through this, we hope we can also encourage others to appreciate the present and look forward to future opportunities,” he clarified.
Lou added, “Being a creative agency, we are always finding new ways to tell stories. The idea spawned from our behaviour of sending personalised festive greeting cards. So, we thought, why not? We love it when we receive something personal, don’t we?”
Last year, the agency had also rolled out a wrap up initiative, but in a short video format. With the title ‘If we had more time and money’, Kingdom Digital injected honesty into the fantasy animated style video to highlight the agency’s 2019 achievements.