EASTWEST Public Relations has been appointed by the UAE Water Aid Foundation (Suqia UAE) to lead communication service activities across South east Asia for the 3rd cycle of the Mohammed bin Rashid Al Maktoum Global Water Award.
The USD 1 million Mohammed bin Rashid Al Maktoum Global Water Award supports research and development of new and innovative technologies that produce, distribute, store, monitor, desalinate and purify water using renewable energy.
Established in 2015, Suqia UAE, an entity under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives foundation, is a non-profit organisation that provides humanitarian aid around the world and helps communities that suffer from water scarcity by providing them with potable water.
“Water scarcity is a global issue with water-related problems being particularly acute in Asia,” said Jim James, founder, East West Public Relations. “We are delighted to have been appointed as Suqia UAE’s regional agency and are proud to have this opportunity to play a part in supporting a noble cause.”
EASTWEST Public Relations will drive awareness for the prestigious award by offering strategy and planning and through media relations, content creation, digital services and events across the Southeast Asia market.