Ogilvy Indonesia today announced its appointment as the Integrated ATL and Digital (including social) agency for Pizza Hut Indonesia, following a competitive, multi-agency pitch. The appointment will see Ogilvy drive strategic communications efforts across both the restaurant and delivery business, to position Pizza Hut as one of the most iconic restaurant chains in Indonesia.
Steven Christopher Lee, CEO, Pizza Hut Indonesia, said, “We have experienced the strength of the partnership with Ogilvy globally, and we believe Ogilvy Indonesia is a valuable local partner for Pizza Hut Indonesia which will help us achieve even greater success. Through this partnership, we hope to further our market leadership in the country.”
B. Ramanathan, Group CEO, Ogilvy Indonesia, said, “We are honoured to have been selected as a key growth partner by Pizza Hut Indonesia, whose food and service offering has delighted Indonesian palates and hearts for decades. We look forward to bringing the best of Ogilvy’s modern marketing solutions into supporting the next phase of growth for Pizza Hut’s restaurant and delivery business.”
The engagement which kicked off in December, will see new campaign launches early 2021.