I’ve been implementing marketing strategies as planned for the year 2021 and I wanted to share a couple of tips for you, too. Business Development essentials for online business owners is what I call it but any traditional business can benefit from it, too.
First, let’s answer the WHY.
Why do we need to create a plan for the whole year?
Planning is very essential in everything that we do. A simple party may flop without it or even a family vacation. There are so many things that need to be considered like the clothes to wear, the vehicle, place to stay, food to eat and the activities to be done and so much more than if you don’t plan can ruin the entire event. If planning is so important for simple things, how much more for a business you’ve invested your time, skills, and money for?
Second, what comprises a business plan?
A business plan can be as complex as the ones you present in the bank for loan applications complete with Feasibility Studies, Marketing Plan, Competitors’ Analysis, SWOT and many more. Or you can simply start with a Marketing Plan and work your way from there, adding things you think are vital for your business.
Here are some examples of the things you may include in planning your next year’s operation.
- Social Media pages optimization and maintenance
- Content creation (blogs, video, images, etc)
- Website updates and/or upgrades
- Online and offline events
- Lead generation
- Sales funnel and implementation
- Courses and coaching classes to take
- Income and Client Targets
There are many more things that you may want to add to your business planning depending on your Niche, Ideal Client, and business model. These were some that I personally have in my 2015 plan including of course other personal preferences.
This is your business so don’t be afraid to add anything you want to do. What’s important is that after planning, you have to make sure that you will do them as they are written or you’ll be putting days of work to waste. This is where most WAHMs or home-based business owners fail; implementation. Because nobody would be there to check where you’re currently at and kick your butt if you need to.
Third, start doing it!
I guess I need NOT explain that one, right? No more excuses. Whether you know what you’re doing or not, just do it, and I’ll assure you, you’ll learn everything you need to know along the way.
Don’t worry about your fears and what if’s. Sometimes, you have to trust that small voice inside you that’s been haunting you for years, and yelling at you to just take the plunge and DO IT!
Now, it’s your turn. What is that one thing you’ve been wanting to do? Maybe it’s time to put all your ideas together, and start waking up the CEO in you!
I hope I was able to give you a little bit of input on business development, and that you’ll still hang out with me again next week for another inspiring post! Got questions? Just comment down below and I’ll get back to you as soon as I can. See you in my next post!