Activation specialist The Grupo Sorbetero Company adapts to fast changing times by rebranding to simply TGSC! “Our rebranding is not just about a name or logo change. It captures our response to the fast-changing marketing communications landscape in our country. It also recognizes our heritage as a homegrown marketing communications agency” shares Paul Perez, the agency’s Managing Director.
Over the past few months, the 14-year-old agency has picked up Digital, PR, and Design accounts complementing their core service of brand activation. Current client roster includes Sanofi, Mondelez, Visa Philippines, Sports Central, Sysu International, Australian Embassy, Troo, Cancer Coalition Philippines. It has partnered with other international agencies as well without presence in the country to manage and implement projects locally.
“Since the beginning, we have always been sharing brand stories by creating memorable experiences to connect brands with their consumers. With our additional services, we are expanding the platform on how we can share and tell truthful brand stories that inspire and move consumers into action” added Perez.
Sarah Salido, who heads the agency’s media relations group shared “As the media landscape is changing fast, so are we. And as we owe it to our Clients to be Updated. That’s the least we can do for them.”
The use of a locally developed font complimented by the bright optimistic colors you see in the sorbetero cart captures the dynamic role of marketing communications in building brands. The new logo has an exclamation point formed like a bell that represents the simple tool to grab attention which is achieved when one tells a good story creatively.
General Manager Cris Jose excitedly shared “So, from great experiences using activation the agency now embraces crafting great compelling brand stories utilizing PR and Digital. This is what we live for”.