Why Brand Story Matters & How To Create One?

Brand story is often taken for granted by most business owners so in this episode, Ms. Jen Cajucom shared a template that we can all use to craft one that our ideal clients can resonate with. Jen Cajucom, Editor for Visuals and Community Engagement for Marketing in Asia, and a passionate CEO brand strategist who helps CEOs, entrepreneurs and business owners find their true voice, and translate that into a more authentic and a more human centered brand through storytelling. She also curates her own podcast “Your Brand, Your Story”, so you can be sure that brand story is her “zone of genius”.

In this episode, Jen mentioned how we can take advantage of our own stories, and communicate a genuine message so that people can understand what we can do to help them, and why we keep doing it. To determine your ideal customers, Jen also mentioned that instead of answering the question “what we love doing”, we should also add “what we love doing for other people”.

This way, we can find where our skills will add more value and become more relevant to our ideal clients. I hope you’ll learn more about crafting your brand story in this episode, and if you have more topics in mind, feel free to drop them in the comments below, and I’ll try my best to find the best resource person who can help me deliver that topic soon. This episode is also available on Spotify.

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