Connect with us



Meltwater Shares Key Social & Media Stats Around Budget 2021

Data collected is based on all public conversations across news media and social media worldwide

Photo by Tim Bennett on Unsplash

Global media intelligence company, Meltwater, has compiled a report highlighting key news media and social media stats around Singapore’s Budget 2021 announcement yesterday.


Key highlights include:

  • Volume of conversations around the Budget had a steady momentum in the week leading up, peaking on announcement day itself. The bulk of this chatter took place on Twitter & online forums.
  • Although most of the conversations were neutral in nature, some key initiatives raised both positive (8%) and negative (6%) sentiments.
  • ‘Joy’ and ‘Love’ dominated Singaporean’s emotions, with most of this linked to the Jobs Support Scheme and Household Support Package, while emotions such as ‘Sadness’ and ‘Anger’ could be attributed to measures such as the GST hike.
  • Key pillars of conversation were led by the GST hike, followed by the jobs & skills and sustainability initiatives, along with some chatter around the draw in on budget reserves.
  • The negative sentiment around the GST hike was 2x higher than the positive sentiment – most of this stemmed from the fact that online purchases would include a GST charge moving forward.


Data collected is based on all public conversations across news media and social media worldwide. Social media channels include Facebook, Twitter, Instagram, forums, blogs and YouTube.

Sign Up For Our Newsletter

Editorial Team
Written By

Do you have an article, infographic, podcast, presentation slides, press release or a key individual from your organisation that you'd like to highlight on Marketing In Asia? Head on over to Upload Your Content for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Edelman Trust Barometer 2021, Ungkapkan Tingkat Kepercayaan Yang Tinggi Di Indonesia


aCommerce’s BRANDIQ Reveals The Top 100 Fastest Growing Ecommerce Categories After COVID-19 Outbreak


A Generation Of Skeptics Who Wants It Real & Raw


Google Merilis Tren Terbaru Seputar Bulan Ramadan & Konsumen Di Indonesia


Sign Up For Our Newsletter