Leading location technology platform Foursquare has today announced the appointment of Tim Castle as its Regional Head of Southeast Asia and Hong Kong, effective from January. In this role, Castle will be based in Singapore and work closely with brands, agencies and advertisers in this region to further the expansion of Foursquare across Southeast Asia.
Castle’s career has spanned multiple regional hubs, including the UK and Australia, where he led new business initiatives at Group M, AOL (later Verizon Media), and most recently at Playground XYZ, where he was responsible for expanding the business’s mobile rich media and measurement solution into new markets across Asia.
“Location services are critical to any enterprise’s technology stack. Foursquare has continued to push the boundaries of what’s possible with location technology with their full range of capabilities to help businesses scale, and create better customer experiences and business outcomes,” said Castle. “I look forward to working closely with businesses across the region, keen to explore the possibilities with Foursquare’s offerings.”
Aditi Kohli, Managing Director of Foursquare Asia-Pacific, shared, “Tim’s appointment marks an exciting new step for Foursquare in the region. As we continue to gain momentum with our innovative enterprise products and proprietary location technology and data, we will deeply benefit from Tim’s years of expertise in driving new business growth across multiple markets.”
Castle’s appointment in Asia follows Foursquare’s recent rebrand and a series of strategic moves over the last two years in the attribution and targeting space – including the acquisition of Placed in 2019 and merger with Factual in 2020. With hundreds of thousands of brands and developers around the world using Foursquare to leverage real world intelligence via its complementary enterprise products, Foursquare has evolved to be a leader in the location technology space, and is set to continue to grow its presence in the region.