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UM China Wins Burger King China’s Media Business UM 优盟中国赢得汉堡王中国媒介业务

UM China won the business by demonstrating its unique Futureproof philosophy, leading strength in leveraging data and personalized content

Photo by Jake Weirick on Unsplash

Following a highly competitive pitch, Burger King China has appointed UM China – the full service media and marketing solutions agency within Mediabrands, to manage its media  planning and buying business. 

上海 – 2021 年 3 月 8 日 – 经过激烈的比稿,汉堡王中国宣布确定盟博旗下的整合媒介及营销方案代理商 UM 优盟管理其媒介策划和购买业务。 

UM China won the business by demonstrating its unique Futureproof philosophy, leading strength in leveraging data and personalized content, and the ability to address tangible targets by applying a result driven approach, to help the brand navigate the post-pandemic world.  

在比稿中,UM 展示了其面向未来的独特理念,在利用数据和个性化内容上的优势,以及通过运用更具结 果导向的方法实现可量化目标的能力,帮助客户更好地应对后疫情时代的机遇和挑战,并最终从激烈的竞 争中脱颖而出,赢得汉堡王中国此项业务。 

Dominic Ng, Managing Director of UM China said: “We are thrilled to be partnering with Burger King China, a sophisticated marketer. We look forward to futureproofing Burger King China for now and next.” 

UM 优盟中国董事总经理 Dominic Ng(吴远棠)表示:“成为汉堡王中国这样一个深谙营销之道的品牌的 合作伙伴,我们感到非常兴奋,期待通过合作我们能助力汉堡王中国在竞争中赢得先机,把握未来。”

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