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Publicis Groupe Appoints Sudarshan Saha To Lead Its Media & Digital Business In Malaysia

Saha will be responsible for harnessing the capabilities of Publicis Media to deliver modern solutions that help clients drive one-to-one consumer engagement at scale

Sudarshan Saha joins Publicis Groupe Malaysia as Managing Director – Media & Digital. In this role, he  will be responsible for driving the business growth of its marquee brands and capabilities: Starcom, Zenith,  Spark Foundry, Performics, Digitas and PMX. Sudarshan moved from Mindshare Vietnam and was with the WPP group for the past 11 years, 7.5 years  of which were in the ASEAN region. Before that, he has worked in various roles in Broadcast Media and  the Brand/Media function in the BFSI sector. 

In his role, Sudarshan will report to Neil Hudspeth, CEO of Publicis Groupe Malaysia, with regional  reporting to Ian Loon, CEO – Media & Digital for Singapore, Malaysia and Indonesia. He will be in charge  of integrating Publics Media capabilities across the client ecosystem to create a seamless, end-to-end  consumer experience. 

Sudarshan will lead a newly configurated team of senior leaders and digital experts, notably Piyee Wong,  Randolph Tan, May Har Siew, Karan Tyagi, Vinod Kumar, Shelly Ng and Ugandhar Pilla. Some of them have been new hires, while some are veterans in the Publicis Groupe network and the Malaysian media  community. 

Neil Hudspeth, CEO of Publicis Groupe Malaysia and Chief Experience Officer & Regional Global  Client Lead Asia, Publicis Groupe, said, “Connecting the growth dots for our clients across a diversified  platform world is imperative to help accelerate their growth. I am delighted that we are bringing Sudarshan  into the Malaysian Publicis Groupe family to help us accelerate this connectivity.” 

Sudarshan Saha, Managing Director – Media and Digital, Publicis Groupe Malaysia said, “I am  excited to join Publicis at a time when the client and the market demand for a consolidated approach to  media, creative, data and tech are at an all-time high. I am keenly looking forward to partnering with the  leadership team of Publicis in delivering the “Power of One” vision of driving synergies across the  Groupe’s offering to help drive our clients’ business.” 

An Electronics Engineer by profession, Sudarshan is passionate about movies, music, and photography. 

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