Dable publishes Media Landscape including media topography and content consumption behavior following last year. Women aged 18 to 24 and 25 to 34 ranked first and second in content consumption. Hoyoung Lee, General Manager, “We hope that this landscape will help media and digital marketers to plan strategies for the new media environment.”
Dable, the leading content discovery platform in Asia, published the ‘Digital Media Landscape Indonesia 2021’ that provides the landscape of online media and content consumption behavior at a glance on 23th March.
The media landscape is the second publication following the previous year which contains the infographic organized by media groups and categories and includes the ‘Top 30 Media’ based on data from Comscore, Alexa and Red Volcano(global data analysis companies). In addition, it released media consumption behavior by analyzing the data of 200 partnered Indonesian media including JPNN.com, Suara.com and Liputan 6.com.
Digital Media Landscape Indonesia 2021
Dable, based in South Korea, is a tech based startup that recommends personalized contents such as “Content you may like’ processed through real time big data and personalization technology.
Among the Top 30 Indonesian Media that Dable presented, okezone.com ranked first followed by tribunnews and kompas.com that ranked second and third. And detik.com and grid.id were included in the ‘Top 30 Media’. The ten major media groups include Kompas Gramedia, KapanLagi Youniverse, Detik Network, MNC Media Group, GVM Network, IDN Network, Pikiran Rakyat Media Network, Tempo Media Group, VIVA, and Arkadia Digital Media. Under each media group a detailed list of related media can be found. Media outlets have also been categorized into General news, Sports, Entertainment, Business/Finance, Gaming/Tech/Digital, Parenting, Health, Community, Food/Travel, Fashion/Lifestyle and Automotive to intuitively understand the media industry.
Dable released the content consumption behavior based on the user’s gender, age and device. The content consumption by gender showed similar figures of males 50.4% and females 49.6%. An age-based distribution showed that users from the 25 to 34 age group ranked first with a content consumption rate of 35% followed by users from the 18 to 24 age group with a rate of 28.6%. In particular, women aged 18 to 24 and 25 to 34 ranked first and second in order for consumed content which caught the attention.
In terms of device, 71.81% consumed content on mobile and 26.64% on PC. The most used browser was Google Chrome for both PC 75.75% and mobile 95.70%. Also the most used OS was Windows 92.51% for PC and Android 96.09% for mobile both ranking an overwhelming number one.
“The outbreak of the pandemic is changing the user’s behavior on content consumption tremendously. Online content consumption has increased significantly and most contents consumed by users are changing. And this has provided a new opportunity to the media industry.”said Hoyoung Lee, General Manager at Dable.
“We hope that this landscape will help media and digital marketers to understand the transformed media landscape as well as content consumption behavior, and plan strategies for the new media environment. Dable will continue to provide useful information in the future.”
Dable currently has partnerships with over 2,500 media in Asia including Indonesia, South Korea, Japan, Taiwan, Vietnam and Malaysia. It recommends 5 billion contents to 500 million users per month resulting in 100 million clicks through Dable’s platform each month. For more information on Dable, please visit http://dable.io/en/