Back in the early days of blogging, keyword research was not a thing. It was more like a digital journal that people read and subscribe to. Today, the blogging sphere is entirely different. It is no more just a place for you to write your thoughts or opinions or your travels stories, blogging is now considered a part of digital marketing. Keyword research is something that most bloggers tend to do to reach a wider audience.
Since the amount of people searching the internet has doubled over the years, adding the right keywords allows the readers to find your blog quickly through the search engines. Keyword research can be daunting for someone who is new to blogging and keywords. But it is not as complicated as it may sound. Follow the tricks and tips we mention here to use keywords more efficiently in your blogs.
Don’t ignore the mighty Wikipedia
When conducting keyword research, a majority of us tend to ignore Wikipedia. The site can be mine full of rich keywords and ideas. Since it is entirely based on human knowledge, filled in and edited by humans, the language used on Wikipedia can give you tons of ideas.
Google AdWords keyword planner can be very useful
Google AdWords keyword planner is mainly used to generate keywords for ad campaigns by agencies. Agencies use this app for the pay per click program, but it does not mean that you cannot use the keyword planner. We, Optimize For SEO, highly recommend using this platform.
The app can fetch hundreds of results when you enter only a single topic or a phrase. You are shown two things,- relevant keywords and search volumes. The cherry on the cake is that you can create an account for free and use it to mine keywords for your blog post without paying a single dime.
Look for questions that people tend to ask for your topic
Google was mainly founded to provide people with answers, so if you go by this idea and consider the questions that internet users or your target audience are likely to ask, you can create a post that answers this question, and this automatically is highly ranked by Google.
There are several free tools on the internet like AnswersThePublic.com and Bloomberry.com that compiles data from thousands of sites and forums like Quora, Google, Reddit etc. Using these tools you will be able to get a clear idea of what people are looking for on the internet, then draft a content that answers these questions.
The related searches at the bottom lost are not to be ignored
Have you ever noticed how at the bottom of the page, Google shows you searches that are related to your keyword? You can use one of these related searches as your focus keyword, and select the other relevant ones as your secondary keywords.
Also, these related searches will give you more ideas as you can search your keyword research again with one or two of these related searches.
Google suggestions are a great way to find long-tailed keywords
When you type in a question in the Google search bar, you will see google completing your phrase, this is called Google suggest. You can use the suggestion directly from the source itself to use as keywords, as well as subheadings for your blog.
This is a shortcut method that a lot of experienced bloggers tend to use. Since you are getting the suggestions directly from the source itself, it will not be too difficult for you to rank high on the SERPs.
Use the keywords wisely
Stuffing your content with keywords will not make it work now. You have to conduct a lot of research, whittle down on your keywords to find the list of keywords that are related to your topic and also matches your target audience.
Always try to use the keyword or the phrase, in the heading or the title of the blog as well as in the first part of the body of the content. If possible try to wrap two phrases or several keywords into one blog title or answer two trending searches in your blog post.
How will the keyword research impact your blog?
The main purpose of Google is to provide answers to search queries. Thousands of people google their queries and google has been updating its algorithm ever since the first day to provide accurate information. If you base your blog content around these keywords, you will have heavy traffic right from the search engine.
In simple terms, a keyword is nothing but the word that an internet user enters into the Google search engine. This could be anything from a movie name to a particular brand name etc. These keywords are something that people are searching with, if you simply treat them as existing questions and write a blog answering that question, you will witness a lot of free traffic from Google.
Bloggers employ keyword research to better their chances of getting found on the vast world wide web.
Can you not write about less popular keywords?
Sure you can write about less in-demand keywords. There is no hard and fast rule that you have to write on topics and keywords that have the highest hits. But when you are writing for such less popular topics, you will find engagements on other channels other than Google, like Instagram, Facebook.
How do I find keywords?
Finding keywords is not as hard as you think. There are plenty of paid keywords tools that you can use, but if you do not want to pay, there are several free tools that will do the job. Once you get a hang of the software and understand how to use the keywords in your blog, you can opt for the paid tools that come with added functionalities.
There are three ways you can find keywords:
- Enter a keyword or a phrase in the keyword tool that you are using. The tool will in return suggest to you other related keywords. You can compile these keywords together in one list and refer to them when you are strategizing your blog posts.
- The second approach is to enter the URL of a specific website and find out the keywords and phrases that the website ranks for. You can opt for this approach if you want to write a post for that specific website.
- Use the filter option to search for only question keywords. These are mostly long-tail keywords that are formatted as questions. When you incorporate both short keywords, long-tail keywords and question keywords, the rank for your website gets higher.
How to pick the right keywords for your blog?
If you think you have to use all the keywords you found in the keyword research tool, then you are mistaken. Using all the keywords in your blog will create keyword stuffing, which is not a good strategy at all in 2021.
Keyword stuffing used to work a few years back, but the content hence produced was almost unreadable and made absolutely no sense at all.
Choose keywords with low difficulty store
When you use a keyword research tool, you will notice that there are scores on the side, difficulty scores. These scores are determined based on the number 1 ranking pages that have made use of the said keyword.
You need to choose keywords that have an average to lower difficulty score if you are new to blogging, but if you already have some experience with blogging and have a fair idea of how keywords work, you can choose to include high difficulty score keywords in your content.
Consider your target audience when choosing the keywords
Experienced bloggers have a very good understanding of their target audience. They tend to create audience personas, which includes audience profiles. This knowledge helps them to pick out keywords which their target audience is likely to use when searching for it on the internet.
Do not just pick keywords from the list which seems related to the topic you picked, but instead look for keywords that your audience is likely to use. Create content with these keywords and you will see the engagement meter going up.
Consider the search volume for the keywords
Search volume refers to the number of people that are searching using that specific keyword. Your first thought would be to use the keyword with the highest number of search volume because that means more traffic but you also need to consider your voice and your audience for that.
We recommend you to use a keyword that has a moderate search volume to rank higher on the Google SERPs. Ranking high on the SERPs will generate enough traffic.
Keyword research takes time and a lot of patience. It also takes a lot of practice and understanding on your part, on how keywords work. Once you understand the concept, it will not be too difficult for you to come to use keywords in your blogging strategy.