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IPG Mediabrands Names New Global CFO & Global President

It is part of a plan to introduce new perspectives and accelerate focus on transformation

Photo by Dexigner

Charles Schwab Executive Marlene Pelage joins as CFO, while Agency Veteran Guy Beach Assumes  Role as Global President focused on Transformation

Senior Charles Schwab executive Marlene Pelage is joining  IPG Mediabrands, the media and marketing solutions division of Interpublic Group, as Global Chief  Financial Officer, effective immediately. Pelage is replacing Guy Beach, who is being promoted to  the role of Global President at IPG Mediabrands. The two moves herald IPG Mediabrands’  sharpening focus on accelerating transformation efforts across global markets and strengthening  innovation for client solutions.  

Marlene Pelage

Pelage, whose successful 15-year career at Charles Schwab was topped by being CFO at Charles  Schwab Bank, is a native of Martinique and studied business in Paris. Her international career  includes stints working in risk management and strategic development for Credit Agricole Indosuez  in London and Hong Kong.  

Beach’s steady leadership at IPG Mediabrands–spanning eight years altogether with two as Global  CFO–was never more apparent than during the last year. He helped successfully steer the company through the challenges of the pandemic and burnished his reputation as a staunch advocate for  clients. Beach’s early career includes key management positions throughout IPG Mediabrands,  Initiative and UM. 

Guy Beach

“We are thrilled to promote Guy and bring Marlene into the network,” said Daryl Lee, Global CEO at  Mediabrands. “As the world tentatively emerges from lockdown, the watchword of the year is  transformation. Guy possesses the deep knowledge of our business and of our clients required to  keep Mediabrands ahead of the curve when it comes to better ways of working globally. Marlene  will bring a fresh perspective to our financial teams and systems and insights from an adjacent  industry that will help us turbocharge how we demonstrate value to our clients.” 

Pelage will manage the global IPG Mediabrands P&L, with global brand and regional CFOs and  global controllers across the IPG Mediabrands network reporting into her as well as overseeing  corporate financial planning and analysis functions. 

“During her 15 years at Charles Schwab, Marlene worked across both financial and strategic  functions, including as the Managing Director of Client Solutions, and leading the roll-out of new  capabilities across international markets as global CFO of Charles Schwab Bank,” said Lee.  “Marlene will bring a fresh perspective to our business from a dynamic adjacent industry while  maintaining the strict commercial rigor and discipline with which we pride ourselves in  Mediabrands.”

At Charles Schwab Bank, Pelage managed assets of $280 billion. Her career at the global financial  institution included key roles in marketing, data and financial research and client solutions  strategies. Pelage’s career began at Credit Lyonnais in New York, before joining Credit Agricole  Indosuez’s Asian equities brokerage WI Carr in Hong Kong and eventually serving in risk  management at Credit Agricole’s London office. 

As outgoing Global CFO, Beach will provide a seamless transition to Pelage. Meanwhile his wealth  of experience at IPG Mediabrands, including previous roles as Global Chief Commercial Officer and  Chief Operating Officer at IPG Mediabrands, will serve him uniquely well in his new role, which  encompasses implementing core operational transformation initiatives as well as achieving  sustainability goals around the world. “Guy is known to every brand, region, and market across Mediabrands, which is an invaluable asset but above all, Guy is a client advocate,” said Lee. “Throughout his time at Mediabrands, Guy has  always put clients first. In his new role as global president, Guy will be empowered to create the  global infrastructure we need in the 21st century to deliver on our commitments to clients around  agility and speed to market.” 

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