Shootsta, a global video technology company, launches its video application Elevate to help sales executives across Asia deliver results better. The tool uses proprietary AI technology to create personalised branded video for their prospects in minutes and can increase email clickthrough rate of up to 200-300%.
The smartphone boom in SEA is perhaps the single biggest factor driving video consumption in the region and it is key to unlocking sales opportunities. Research from SalesLoft found that 75% of Enterprise Sales Representatives who use video close new deals within a quarter. However separate analysis from an Outreach and Drift study found that only only 6% of cold outreach emails contain video.
Over 350 major companies around the world, including Salesforce, GSK, LinkedIn, Estee Lauder, Deloitte and Coca Cola, will be able to utilise the app as an add-on service to their existing arrangement with Shootsta.
Elevate (video demo here) is the first product in a suite of stand-alone services being rolled out by Shoosta in 2021, aimed at simplifying the video creation for enterprise. The app contains pre-set scripts, an autocue for filming the video, and options for branding and cutaway vision. Once the raw footage is submitted, the video is automatically edited within minutes by the tool.
“Personalised videos to prospects are a large part of the secret to Shootsta’s growth and sales success, which saw us secure over 100 blue-chip clients in 2019” Shootsta CEO Mike Pritchett said. “We know first-hand the power of video in creating a personalised connections in sales. Elevate is aimed at enterprise sales executives needing to make a lasting initial impression for a longer conversion process.
The app can be found at shootsta.com/elevate/ and can also be used as a standalone service outside of Shoosta’s professional services offering.
