AdEasy, Malaysia’s leading adtech startup and Southeast Asia’s first online marketplace for buying advertisement spaces, has announced the launch of AdEasy PLUS. AdEasy PLUS is Malaysia’s first media subscription plan that allows businesses to advertise on a selection of different media types at a fraction of the cost. Currently, AdEasy PLUS offers the following media types: digital billboards, digital screens, and shopping mall ads within the Klang Valley as well as residential ads, in-app ads, online articles, and radio streaming ads.
Priced affordably at RM4,299 a month, an AdEasy PLUS subscriber will be able to advertise on a selection of out-of-home (OOH), residential, in-app, and online ad spaces worth up to RM50,000 each month. Additionally, as part of this cost-effective subscription, AdEasy PLUS subscribers will enjoy a free 30-minutes virtual consultation with their dedicated media expert every month, and free monthly ad delivery worth up to RM750. There is no lock-in period for the subscription and subscribers may cancel any time for free.
“With AdEasy PLUS, not only will subscribers be able to enjoy 11 times more value, they will be able to test, compare and decide which ad spaces, in terms of type and/or location, would work best for them. To help subscribers with their advertising strategies, a free monthly consultation is included in the subscription plan so we may help narrow down their ad space options, fine-tune their creatives, and advise on how they can track metrics and meet their advertising objectives. Furthermore, different types of ad spaces are added to the plan almost every month, so that subscribers can optimise their campaigns by complementing and amplifying the impact of a mix of media touchpoints that work best for them,” explains Therine Goh, COO and co-founder of AdEasy.
Advertisers’ needs of flexibility and affordability
According to a Kantar survey on the long-term impact of COVID-19 on approach to marketing and advertising investment, it was found that over half (55%) of senior marketers and advertisers worldwide will pay greater focus to campaign effectiveness. This would mean a greater emphasis on optimisation and measurement. Notably, 53% of those surveyed said that COVID-19 has led them to be more innovative and more willing to try something new. Such is the case with CCAR, a Malaysian-based automobile marketplace and social community platform for car lovers.
“Prior to AdEasy PLUS, we relied on social media marketing as our main avenue to build brand awareness,” said Benjamin Tan, Assistant Manager (Marketing) at CCAR. “However, we wanted to reach out to our main demographic of car drivers where they are at – on the roads. Not only does AdEasy PLUS offer an amazing monthly selection of digital billboards at strategic locations at an unbeatable value, as a first-time digital OOH advertiser, their media experts have been helpful in fine-tuning our campaigns.”
“We understand that marketing and advertising remains a priority for startups and SMEs in 2021. Malaysian businesses are concerned about their sustainability in a pandemic economy and feel that it is more important than ever to communicate with customers about their services,” shares Melissa Sim, CEO and co-founder of AdEasy.
Although vaccination rollouts have commenced in Malaysia and restrictions are expected to loosen, the global pandemic is still ongoing and changes in guidelines from local authorities will impact consumer behaviour and brand-to-consumer engagement accordingly. Hence, businesses need to adapt to new strategies that can get the most mileage out of their ad spend. In the same survey by Kantar, 47% of global marketers have reported that COVID-19 has created a need for more flexible media buying arrangements. This pivot towards flexibility is reiterated by WARC’s survey of over 1,000 marketers.
Melissa Sim adds, “When COVID-19 entered our economy’s lexicon, advertising strategies had to be flexible yet affordable to adapt to the shifting sands of customer behaviour. COVID-19 had led brands big and small to scrutinise their ad budgets so affordability and effectiveness are key. As such, AdEasy PLUS was born out of the need for flexibility in planning and optimising ad campaigns under limited budgets. With AdEasy PLUS, startups and SMEs – the backbone of the Malaysian economy – will have an avenue to track, optimise and launch omnichannel advertising campaigns with confidence, and build greater visibility so that they may thrive in spite of the current business environment. ”