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Fave, Southeast Asia’s Fast Growing Fintech Startup Acquired By Pine Labs

Joining forces with Pine Labs will reinforce Fave’s market position in Southeast Asia

  • Pine Labs acquires Fave as part of joint growth & expansion plan. Pine Labs is one of Asia’s leading merchant commerce platforms and one of the most valuable fintech company in India
  • Fave smart payment app to launch in India across all Pine Labs merchant network
  • Fave founders will have their roles expanded to lead the overall consumer platform across Asia and hiring over 100 new employees. Fave’s investors will receive an all-cash payout, while founders and key Fave employees will receive both cash and Pine Labs shares

Fave, Southeast Asia’s fast-growing consumer fintech platform, has been acquired recently by Pine Labs, one of Asia’s leading merchant commerce platforms in a deal valued over $45 million (SG$60 million / RM185 million). Fave has enabled 6 million consumers in SEA to save over US$400 million across 40,000 retailers since 2016. With this acquisition, Indian consumers will be able to use Fave app later this year to save across 500,000 merchant network points powered by Pine Labs across 3,700 cities in India.

The acquisition will help both companies accelerate their growth in the Asia region and unlock massive consumer opportunities across retail, F&B, fashion, and FMCG markets. Joining forces with Pine Labs will reinforce Fave’s market position in Southeast Asia. 

Fave’s founders will have their roles expanded to lead the overall consumer platform for the group across Asia. Fave will also be hiring over 100 new employees in Southeast Asia and India to accelerate cashless payments and smart savings across the region. Fave will continue to introduce new smart payment features via the Fave platform, unlocking new ways to maximize joy and value in every shopping experience for consumers across Asia. In August 2020, Fave announced a partnership with Singtel and DBS Bank that has enabled over half a million Singaporeans to use their respective Singtel Dash and Paylah! e-wallet app to pay at Fave partner stores.

Commenting on the acquisition, B. Amrish Rau, CEO, Pine Labs, said, “Consumers have tremendous choices in their payment types. They want to be sure that they save on every transaction. Fave helps consumers apply their best rewards, coupons, gift cards and cashbacks on all transactions in a seamless manner. Joel and the Fave team have built a loyal consumer base with their smooth checkout experience. We are excited to partner with them in this journey in South East Asia and India.”

“Really excited to work with Amrish and the Pine Labs team to continue expanding the Fave platform across the Asia region. Pine Labs has been a great partner and investor for us, and it only made sense for us to join our synergies together and work towards our shared vision of building a truly global consumer and merchant platform,” said Joel Neoh, Co-Founder and CEO of Fave.

He added, “India has the digital advantage with young demography, growing aspirational middle class with rising disposable income and increasing digital savviness. We are confident that the APAC e-payments landscape will continue to achieve exponential growth in the coming decade. Together, we will be stronger, faster and better.”

In India, introduction of the Fave app this year comes at an opportune moment, with UPI growing to 2.7 billion transactions in March 2021. Pine Labs also recorded a significant growth of 171% in UPI transactions over the last two quarters. Fave app will be rolled out across all major Indian cities.

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