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Skin Conscious? UNIQLO Features A Live UV Index In OOH For Their Latest UV Protection Wear Collection

Targeted at adults aged 25 to 50, the campaign that will also run on other digital platforms online

Photo by UNIQLO on LinkedIn

By Clear Channel Singapore & HAVAS Media Asia Pacific

UNIQLO rolled out an Out-of-Home (OOH) campaign across Clear Channel Singapore’s digital screens, showcasing relevant advertising messages based on current UV  index to raise awareness for their UV Protection Wear collection. People who are wary of  being exposed to high UV rays and the damages that it can cause can take comfort in  knowing that other than sunscreens, there are UV protection wear to reduce the risks of skin  damages.  

The creation execution taps into National Environment Agency’s UV index (UVI), an  informative index that measures the level of UV radiation exposure that ranges from 0 to 11+  and are grouped into various exposure categories indicating the potential for harmful effects  to the skin and eyes – low, moderate, high and very high. The digital screens then serve out  recommended UNIQLO UV protective wear products that can be used to combat the corresponding UV levels. 

Targeted at adults aged 25 to 50, the campaign that will also run on other digital platforms online e.g. YouTube, Social Media will end 25 April 2021.

“For instance, if the UV reading is high, it would reflect an AIRism UV Protection Hoodie and a low reading would show an AIRism Cotton UV Protection Crew Neck T-shirt. After the campaign, we’re able to provide insights into the footfall attributed to UNIQLO stores and the overall campaign visit uplift, all of which access the effectiveness of their  campaign and their ROI. This is done via OutSmart Pin, our location intelligence solution that  leverages real world consumer mobile data to track OOH ad exposure to store attribution”, says Amanda Woo, Chief Development Officer, Clear Channel Singapore.  

“Based on survey findings, UV protection is often skipped or forgotten as it is deemed as  ‘troublesome’ and too much work to apply and re-apply. It can be hard to think of UV  protection as an essential step when the UV rays are ‘out of sight, out of mind’. With this  thought in mind, we wanted to find an easy and visually-appealing way to remind people of  the UV index and the level of protection they need, and to show them that sun protection can  be as easy and quick as throwing on a hat or cardigan with UV function,” Joyce Tan,  Marketing Director, UNIQLO Singapore highlighted

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