Bayu, one of the brands of Bayu Gagah Marketing (M) Sdn Bhd bagged the The World’s Best Halal Brands Award 2021 at the The World Brands Foundation, The BrandLaureate Presentation Gala held at The BrandLaureate Head Office in Petaling Jaya, Selangor, Malaysia. Bayu has been named the recipient of The World’s Best Halal Brands Award by the prestigious The World Brands Foundation, The BrandLaureate that recognizes and rewards innovation, inspiration and integrity.
The World’s Best Halal Brands Award recipients are evaluated on brands that are HALAL and have a strong brand positioning in the market as they gain consumers’ trust and confidence. Being HALAL also allows brands to target new markets and expand their market share, sales and revenue.
“We are proud to receive The World’s Best Halal Brands Award as vindication for the work that we have put in to build on what is already recognized as a premium product from a quality brand. Our heartfelt gratitude to the trade partners and loyal consumers for their continuous support, by trusting brand Bayu. We are inspired by the recognition given to us, and humbled to be part of a bigger community of The World Brands Foundation, The BrandLaureate Award winners that are icons in their respective industries.”
“For this, we are foremost thankful to Allah SWT” said Rahim Yusof, Chairman of Bayu Gagah Marketing.
The Chief Executive Officer of Bayu Gagah Marketing, Hisham Yusoff added that “We also take this opportunity to express our gratitude to The World Brands Foundation for the nomination and selection, Unit Peneraju Agenda Bumiputera (TERAJU), SMART Community Program Secretariat, Bahagian Jaringan Industri & Masyarakat (BJIM) USM, the Ministry of Agriculture and Food Industries (MAFI), the Malaysia Agriculture Research and Development Institute (MARDI) for constantly encouraging us to be better, the Malaysia External Trade Development Corporation (MATRADE) for providing guidance, advice and aid to penetrate new markets abroad and our special appreciation to all our collaborators, in no particular order, the likes of Universiti Sains Malaysia (USM), Universiti Malaysia Perlis (UNIMAP), Universiti Kebangsaan Malaysia (UKM), Universiti Putra Malaysia (UPM), Universiti Malaysia Terengganu (UMT) and Universiti Malaysia Sarawak (UNIMAS) all of whom has continuously provided us with expert findings of their research and studies in bridging our needs and requirements.
A big shout-out and thank you to all those groups and numerous individuals involved either directly or indirectly in bringing us to this point. All these put together, has enabled us to move forward in promoting brand Bayu, Premium Exotic Kelulut Honey, a proud product of Malaysia, to the world.”
“It is my company’s belief that, together, we will overcome the challenging and uncertain times that are upon us and confident we will emerge stronger from the experience. On a personal note, let us come together to see the world a little differently through the new normal, as we look ahead towards more sustainable living solutions for the good of all humanity.”
Hisham Yusoff continued “Brand Bayu have added another feather to its cap with regards to capability and image branding. We will continue to strive to improve products and services to our customers into the future and beyond. Last but certainly not least, we thank all brand Bayu team members for their great efforts and hard work in putting ‘Malaysia First Superfood’ on the map!”
Studies and researches have shown that Kelulut honey is not a miracle but close. It is a food supplement known and reputed to have benefits among others, high contents of antioxidants, anti-bacterial, anti-ageing, anti-allergenic, anti-viral, anti-fungal, boost immune system, boost energy, soothes sore throat, improves digestion and aids weight loss. When consumed consistently, one can look forward to a wellness and healthy lifestyle.