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Making Omnichannel A Reality: DAVI Selects Antsomi CDP 365 AsIts Customer Data Platform

The strategy is to push data-driven campaigns to the next level

The Philippines-based Data Analytics Ventures, Inc. (DAVI), a JG Summit Holdings Inc.’s subsidiary, has partnered with Antsomi for using Antsomi CDP 365 as its customer data platform (CDP) to empower the company for  providing data-related products and solutions to its market. 

Antsomi CDP 365 is an artificial intelligence-driven customer data platform launched by  Antsomi, a regional marketing technology company, in June 2020. Since then, Antsomi  has helped many clients in the region unify and activate their data across channels with  a better customer experience enriched by personalization and marketing automation. 

Serm Teck Choon, co-founder & CEO of Antsomi, is thrilled to onboard DAVI as  Antsomi’s client: “DAVI is tasked to be the change agent for the JG Summit group, and they are born with the DNA of data. We are so excited to have the opportunity to work  with them to unlock the opportunity of data-driven campaigns. Through Antsomi CDP  365, we help DAVI to enrich the customer experience of millions of customers through  marketing automation.” 

Serm from Antsomi (Left) and Carla from DAVI

Carla Yap-Sy Su, Head of Data, Strategy and Growth Marketing of DAVI, shared more  about its vision, with the selection of Antsomi CDP 365 as its CDP: “Building a holistic  approach to data allows us to better understand what offers and experiences can bring  more value to our customers. Through our partnership with Antsomi, we are able to act  on these insights and implement seamless and personalized customer journeys,  integrate our platforms, and deliver iterative, performance-driven campaigns across  multiple channels.”  

As part of the JG Summit group, DAVI grows the conglomerate’s loyalty programs and  its data operations, unlocking valuable insights on what matters to customers. JG Summit is one of the largest and most diversified Filipino conglomerates, engaged  primarily in businesses that serve a diverse market in the Philippines, Southeast Asia, and Australia with businesses that span retail, airline, consumer goods, manufacturing  and more. 

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Serm Teck Choon
Written By

Serm Teck Choon (Serm) is a digital evangelist who is passionate about using digital to help businesses transform. Serm is co-founder & CEO of Antsomi, a regional marketing technology company aiming to help businesses transform into data-driven companies. With more than 20 years of experience in the digital industry, Serm was Malaysia Country Head at CtrlShift and Digital Products Head at Star Media Group. As one of the Malaysian Digital Association (MDA) founding members, Serm actively involves in industry initiatives. Serm was the 4th president of MDA, elected in March 2016 and serving for two terms until April 2020. He worked closely with MDA members and industry leaders to launch many initiatives for driving the growth of the digital media and advertising industry in Malaysia. Serm is an active industry thought leader, continually being invited by various media in the region to share his views about digital trends and developments. He is also a sought-after speaker in digital-related conferences, a mentor and judge for start-up competitions, and a jury member for global and regional media awards. Follow him on website and LinkedIn.

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