I have come across the talk for David Beckham (or Becks), who used to play for Manchester United and currently Goodwill Ambassador David Beckham, as he recalls with UNICEF Executive Director Henrietta H. Fore on how the impact that Covid-19 has had on children as they have missed out on education for a year and can’t go back to school, mental health, and immunization programs needed.
The conversation was part of Collision 2021; one of the world’s leading tech conferences where thought leadership is shared. For David part, he has been gracious to acknowledge the impact that Unicef has done, in the country of the Philippines and in general mentioned Unicef as his big family.
For the David Beckham sharing, you can check out the video clips.
For those who may not have time to watch the whole recording, here’s what some important takeaway that I feel is how serious David mentioned how he and Victoria (his wife) handle mental health issues in children when talking to them and mentioned that is it ok for them to mention the below expression if the kids have bad mental health moment.
“It’s ok not to be ok”, it’s ok to feel anxious, it’s ok to feel sad and How do we want to come out from this? For his children, David mentioned that “They feel taken care of and that’s most important for me.
Now, how does this relate to brand marketing?
Remember the basics of marketing (defined by the American Marketing Association, the community for marketers) is listed as an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
By this definition, what is emphatically said by a celebrity (which also a father to 2 kids) addresses the target audience of children to get their vaccine on World Vaccination Week. But also, more importantly, it’s a constant reminder of why Unicef exists to serve.
Finally, the key message also mentioned the Henerita role like a beacon of hope, and thanking Collision for being part of Covax.
For more stories around tech and conferences do check out Collision Event 2022 at more info here.
Elton Kuah is a certified marketer and digital marketing expert specialising in B2B market research, B2B lead generation and data analytics (3D). He has more than 10 years of significant experience working with market research for consulting companies such as M-Brain, Asiabiz Strategy, MARTEC and Hero Chemical Hong Kong. He is also a business advisor for Alphazetta.ai, a leading global network for independent analytics experts. You may follow him on website and LinkedIn.
Hi Elton. Quite an interesting analogy. I did enjoy the video as a mother, the issue of vaccinations, mental health, and getting back to normality is definitely always on top of my mind. As a marketer, I see how focusing on your audience, and making sure that they hear not just what they want to hear but what is important for them as well as being caring enough to make sure that we meet needs while maintaining diversity. “It is Ok to be Ok”. Love it! Thanks for sharing.
Christine
28th April 2021 at 7:24 am
Hi Elton. Quite an interesting analogy. I did enjoy the video as a mother, the issue of vaccinations, mental health, and getting back to normality is definitely always on top of my mind. As a marketer, I see how focusing on your audience, and making sure that they hear not just what they want to hear but what is important for them as well as being caring enough to make sure that we meet needs while maintaining diversity. “It is Ok to be Ok”. Love it! Thanks for sharing.