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Pelanggan Membantu Memasarkan Produk

Gelagat pembeli di alam maya bukan sahaja mementingkan kelajuan bahkan saling mengesyorkan sesama pelanggan

Photo by Mimi Thian on Unsplash

Menarik kupasan dan tulisan guru pemasaran terkemuka, Philip Kotler dan Pak Hermawan di dalam buku Marketing 4.0: Moving from Traditional to Digital

Teori AIDA yang tersohor dalam dunia pemasaran kini perlu bersaing dengan 5A iaitu Aware, Appeal, Ask, Act, Advocate. Gelagat pembeli di alam maya bukan sahaja mementingkan kelajuan bahkan saling mengesyorkan sesama pelanggan. Recomendation

Penjual produk atau perkhidmatan perlu berusaha untuk ‘memaklumkan’ (aware) akan produk atau perkhidmatan dengan pelbagai kaedah ‘memujuk’ (appeal). Sebelum keputusan pembelian dibuat, pembeli akan ‘ask around’ atau bertanya rakan-rakan yang dikenali dan yang belum dikenali sebelum membuat keputusan. 

Menarik lagi apabila seseorang itu berpuas hati, si pembeli akan rekomen (advocate) produk atau perkhidmatan kepada orang lain; mereka yang dikenali mahupun yang tidak pernah mereka temui.

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Syamsul Amri Abdul Razak

Syamsul Amri bin Abdul Razak, Lead Trainer for SABAR Training and Resources is a certified HRDF-TTT Trainer. A seasoned Business Development & Sales Management practitioner, he is an active volunteer with Islamic Relief Malaysia, he is currently the Principal Advisor for UKM-UnipeQ, a Training & Consultancy company owned by a Malaysian public university, UKM. Syamsul is a certified Basic NLP Practitioner and has been appointed as Mentor for International Islamic University (IIUM) Entrepreneur Development Centre. Follow him on his website and Facebook where he consistently shares his views and thoughts on areas that include Business Communication, Business Development and Leadership.

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