Sydney, June 19, 2024: Renowned global creative agency 72andSunny has unveiled its latest offering, The Strategy Studio, designed to provide consultancy services to clients seeking to accelerate brand and business growth in today’s dynamic landscape. This new initiative is available in all of 72andSunny’s global offices, including Sydney, New York, Los Angeles, and Amsterdam.
The Strategy Studio leverages international resources to gather cutting-edge insights and trends, drawing on the extensive experience of working with prestigious clients such as Google, Adidas, NFL, Adobe, Meta, Amazon, Spotify, TikTok, and Activision.
Ross Berthinussen, CEO of 72andSunny ANZ, expressed, “72andSunny builds modern brands through strategy, advertising, and design. We created The Strategy Studio because clients need a deeper level of strategic advice on how to navigate a marketing landscape that’s evolving faster than ever before. To engage new audiences and drive growth, clients need to be agile and fast to market, but must also understand the often complex, cultural context they are operating within. That’s exactly what our new offering does.”
The Strategy Studio aims to address a variety of strategic challenges that can catalyze growth, such as identifying growth audiences, crafting foundational brand strategies, and developing go-to-market playbooks.
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To spearhead this global consultancy, 72andSunny has welcomed back two distinguished alumni. Miné Cakmak, appointed as Head Of Consulting, re-joins from her role as Group Strategy Director at FNDR, where she aided founders and CEOs in shaping their brands. Originally from Istanbul, Miné transitioned from a career on Wall Street to brand building, with tenures at TBWA/Chiat/Day, Johannes Leonardo, and 72andSunny.
Joining her is Aviva Mann, a senior strategist from Landor & Fitch, where she guided industry leaders like Meta and Intel in simplifying complex portfolios and expanding into new categories.
Berthinussen added, “The Strategy Studio works with clients who need upstream thinking. But we also work with companies that need strategic firepower but not necessarily full-service support, either because they have needs that are bigger than marketing, or because they have in-house creative departments.”
The launch of The Strategy Studio marks a period of significant momentum for 72andSunny, the primary advertising and strategy partner for Google in Australia, with recent successes including Stake, MLC, and BCF, along with several new client partners to be announced soon.
