Domino’s Pizza, India’s leading pizza chain, has redefined the gourmet pizza experience with the relaunch of its Viva Roma range. This revamped menu is not just a culinary delight but a testament to Domino’s commitment to quality and innovation, catering to the evolving tastes of its discerning customers.
A Gourmet Transformation
The new Viva Roma range features five premium pizzas, each a blend of rich flavors and quality ingredients. Toppings include Bocconi, Mozzarella, Cheddar, and Spicy Ghost Pepper, all layered on a crisp thin-crust base. The sauce, made from the finest Italian tomatoes, adds an authentic touch to these gourmet creations. This menu revamp reflects Domino’s dedication to culinary excellence and innovation.
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Elevating the Pizza Experience
Sandeep Anand, EVP and CMO of Domino’s Pizza, shares his vision for the range: “As a brand, we are constantly pushing the boundaries when it comes to innovation in pizzas. Keeping in tune with this spirit of Domino’s, we are delighted to announce the unveiling of our much-loved revamped Viva Roma range of Pizzas. Domino’s Viva Roma range focuses on premium ingredients, bold taste, and authentic Italian flavours, we believe the revamped range will redefine pizza indulgence and delight our loyal customers.”
A Culinary Journey to Rome
Adding excitement to the gourmet experience, they introduces the “Ticket To Rome” contest. Customers can participate by sharing an image of their Gourmet Pizza Bill from Domino’s along with an Italian word that describes their pizza-eating experience. The contest, starting on December 10, 2024, offers two lucky winners a one-way ticket to Rome, bringing a slice of Italy closer to Indian consumers.
Exclusive Offers and Availability
The revamped Viva Roma range is available in select cities – Delhi, NCR, Mumbai, Bangalore, Chennai, and Pune – either in-store or through the Domino’s app. To celebrate the launch, customers can enjoy a flat Rs. 300 off on a minimum order of Rs. 1500, making this gourmet experience both indulgent and accessible.
Domino’s Pizza India’s latest move with the Viva Roma range is a blend of culinary innovation and customer engagement. By offering a taste of Italy and a chance to visit Rome, Domino’s is not just selling pizzas; it’s delivering an experience that transcends borders and tantalizes taste buds.
