Peters Drumstick and Clean Up Australia Forge a Path to Environmental Responsibility
Unveiling their gold collaboration with Clean Up Australia, Peters Drumstick has launched a complete PR and influencer marketing campaign, marking a momentous move. Under the direction of the famous MasterChef judge and sustainability activist Andy Allen, this major partnership will provide new, delicious ice cream flavours while tackling the growing problem of waste in Australia.
A Diverse Campaign to Foster Environmental Awareness
The campaign, orchestrated by WiredCo., encompasses a wide range of activities including consumer and trade media relations, media seeding, celebrity interview management, and a dynamic social media approach. The overarching aim is to elevate public consciousness about environmental challenges and motivate community involvement in local clean-up activities.
Tackling Australia’s Waste Dilemma with Drumstick’s Initiative
Australia’s waste problem has intensified in the post-Covid era, with the nation generating over 74 million tonnes of waste each year. Responding to this, Peters Drumstick, in its second year of partnership with Clean Up Australia, is dedicating an additional $250,000 towards the production of free Clean Up Kits. The ‘Let’s Clean Up Our Backyard’ initiative invites Australians to actively participate in beautifying their local environments.
Andy Allen’s Commitment to Environmental Change
Andy Allen, reflecting on his childhood participation in Clean Up Australia Day, expressed his enthusiasm for the partnership with Drumstick, a brand that not only delights Australians but also contributes to a more sustainable future. His involvement highlights a deep-seated commitment to promoting environmental consciousness.
New Flavours Reflecting Urban and Suburban Inspirations
In celebration of this initiative, Drumstick is introducing two new flavours inspired by urban and suburban settings – Iced Latte and Choc Raspberry Brownie. The Iced Latte flavour offers a refreshing fusion of vanilla and coffee, while the Choc Raspberry Brownie combines vanilla, chocolate brownie, and raspberry sauce in a delightful concoction.
Peters Ice Cream’s Call to Action
Andrea Hamori, Head of Marketing at Peters Ice Cream, calls upon Australians to engage in local clean-up efforts, emphasizing the significant impact of such actions. With 750,000 Australians participating in last year’s Clean Up Australia Day, the campaign for environmental protection is gaining momentum.
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WiredCo.’s Enthusiasm for the Eco-Friendly Campaign
Michelle Hampton, Managing Partner at WiredCo., shares her excitement about the partnership, noting the deliciousness of the new Drumstick flavours and the seamless collaboration with Peters Ice Cream.
Joining the Environmental Crusade
Australians can easily participate by ordering their free Clean Up Kit through the Drumstick 4-pack QR code or the Clean Up Australia x Drumstick website. The campaign culminates in Clean Up Australia Day on Sunday, 3rd March 2024. The new Drumstick flavours are now available in supermarkets and convenience stores, priced at $9.50 for a four-pack and $4.80 for individual Iced Latte serves.
About WiredCo.
WiredCo., awarded the 2023 Independent Agency of the Year, is celebrated for its innovative and human-centric approach in marketing. Specializing in strategy, insight, and creative solutions, WiredCo. continues to be a trailblazer in the marketing industry. For more information, visit WiredCo.’s official website and follow them on LinkedIn, Instagram, and TikTok.
This collaboration between Peters Drumstick and Clean Up Australia, with the strategic support of WiredCo., marks a significant stride towards environmental sustainability. By merging environmental advocacy with the introduction of new, appealing ice cream flavours, this campaign not only caters to the palate but also resonates with the growing public awareness about the importance of environmental stewardship. As Australians prepare to make a difference in their local communities, Peters Drumstick and its partners stand at the forefront of a movement that combines corporate responsibility with community involvement, setting an example for others to emulate. This initiative is not just about cleaning up; it’s about awakening a collective consciousness towards a greener, cleaner Australia, one neighbourhood at a time.
