In a vibrant celebration of K-Pop’s global resonance, Spotify has unveiled plans to commemorate the anniversary of its flagship K-Pop playlist, ‘K-Pop ON! (온)’. This initiative underscores the streaming giant’s dedication to amplifying the reach of K-Pop, connecting fans worldwide with the genre’s electrifying beats and artistry.
A Tribute to First K-Pop Crushes
At the heart of the anniversary festivities is the launch of a special series of Spotify Singles. This collection will feature performances by ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC, who will cover tracks by the senior artists that ignited their passion for K-Pop. This campaign, themed ‘My First K-Pop Crush’, is not just a homage to the artists who have shaped the genre but also an invitation for fans to celebrate the journey that introduced them to the vibrant world of K-Pop.
Exclusive Content and Behind-the-Scenes Insights
With each single’s release, Spotify promises an array of exclusive content, from performance videos to intimate behind-the-scenes glimpses. Available on Spotify’s K-Pop ON! (온) Video Podcast and YouTube channels, this bonus material offers fans a closer look at the stories behind the artists’ first K-Pop crushes, their song choices, and the profound influence these pioneers have had on their careers.
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Uniting Fans Across the Globe
Jungjoo Park, Spotify’s head of music for Korea, reflects on the significance of the campaign, stating, “Beyond the celebration of our commitment to helping K-Pop travel the globe and connecting Korean artists with fans and new audiences, Spotify’s K-Pop ON! (온) First Crush campaign is also a powerful expression of how K-Pop touches lives, spreads positivity, and unites listeners regardless of where they are from or the language they speak.”
The collaboration with artists such as ENHYPEN, SHOWNU X HYUNGWON, and STAYC to launch the first-ever Spotify K-Pop ON! (온) Singles is a testament to Spotify’s role in fostering a shared love for the genre. This initiative not only celebrates the rich tapestry of K-Pop but also reinforces the genre’s role in bridging cultural divides and bringing people together through music.
