In a captivating fusion of respect and creativity, the K-Pop group ENHYPEN has unveiled their version of BTS’s renowned song “I NEED U,” available exclusively on Spotify. This release signals the beginning of Spotify’s K-Pop ON! (온) First Crush campaign, a sincere homage to the senior artists who have laid the groundwork for the genre’s emerging talents.
Honoring the Pioneers of K-Pop
The K-Pop ON! (온) First Crush campaign by Spotify transcends a mere musical celebration; it’s an international call to fans, inviting them to bond over their mutual admiration for K-Pop. Through exclusive covers by some of the genre’s most luminous stars, the campaign pays tribute to the veteran artists who have inspired countless fans and played a pivotal role in K-Pop’s meteoric rise.
A Fresh Take on a Fan Favorite
With their cover of “I NEED U,” ENHYPEN introduces a novel interpretation of the classic hit, replacing the original’s electronic beats with smooth acoustic sounds infused with an Afro-rhythmic flair. This rendition not only spotlights the group’s unique appeal but also their capacity to express profound emotions through their music.
Connecting with K-Pop’s Roots
“This Spotify K-Pop ON! (온) Single means so much to us. In addition to bringing ENGENEs (our fans) a new track, this was our chance to tell the stories of our beginnings with K-Pop through a song loved by the members,” said ENHYPEN. “We’ve always appreciated Spotify’s support for our music, so it’s an honor to be a part of its K-Pop ON! (온) Anniversary celebrations. We hope listeners enjoy our rendition of “I NEED U”, and we can’t wait to hear their First K-Pop Crush stories too!”
ENHYPEN’s Ascending Fame
Since their 2020 debut, ENHYPEN has been capturing hearts worldwide, transcending linguistic and cultural barriers with their music. Boasting over 8 million monthly listeners on Spotify and finishing 2023 as the fifth most-streamed K-Pop Boy Group, their influence is unmistakably growing.
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An Inside Look at the Making
Spotify is set to enrich fans’ experience with ENHYPEN’s journey and their “I NEED U” cover by releasing a wealth of exclusive content. This includes a performance video, a nostalgic look back with the group members, and a behind-the-scenes glimpse into the creation of their cover, all to be featured on Spotify’s K-Pop ON! (온) Video Podcast and YouTube channels.
Through this heartfelt campaign, ENHYPEN and Spotify invite fans to celebrate K-Pop’s enduring legacy. “I NEED U – Spotify Singles” emerges as a powerful homage to the genre’s ability to inspire and unite fans across different eras.
