Independent creative agency The Hallway has announced their parting ways with GWM, the Chinese-owned Ute and SUV manufacturer. The split follows a recent pitch mandated by GWM’s contractual policies, which require regular agency reviews.
During their two-year collaboration, The Hallway played a pivotal role in GWM’s rise to become Australia’s fastest-growing volume auto brand. Their comprehensive work ranged from masterbrand strategy to multiple model launches, sponsorship activations, website redesign, personalized communications, and enhancing the overall brand experience. This concerted effort resulted in GWM achieving multiple Top 10 industry sales results in recent months.
In a joint statement, The Hallway partners Simon Lee and Jules Hall expressed their gratitude and pride in their team’s achievements. “We’d like to take this opportunity to publicly celebrate and thank our amazing team who dedicated themselves to growing the GWM brand, achieving record commercial growth for their business. And we wish GWM every success moving forward.”
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Looking ahead, The Hallway is eager to establish a new long-term partnership with another ambitious automotive company. They aim to leverage their substantial expertise in the sector to build meaningful connections between brands and their audiences, driving sustainable sales growth.
“Our focus now is on forming a new long-term partnership with an ambitious automotive company with whom we can continue to apply our considerable expertise in this sector, building meaningful connections between a brand and its audience and driving sustainable sales growth,” the partners added.
The departure marks the end of a highly successful period for both The Hallway and GWM, setting a benchmark for future collaborations in the automotive industry.
