Singapore, 4 September 2024 – Renowned socially-led creative agency, We Are Social, has announced the appointment of Anton Reyniers as the new Head of Strategy for its Singapore office. Reyniers, a seasoned creative and communications strategy leader with two decades of experience, takes over from James Honda-Pinder, who will soon relocate to Tokyo to assume the newly created role of Head of Growth APAC.
A Dynamic Shift in Leadership
Reyniers brings a wealth of international expertise, having worked both agency-side and client-side across APAC, the UK, and most recently, the Middle East. His return to Singapore follows a successful tenure at Impact BBDO in Dubai, where he led strategy for the agency.
With notable stints at Netflix and Google, Reyniers is no stranger to leading innovative, high-impact campaigns. At Netflix, he helmed regional partner marketing creative for APAC, while at Google, he led creative agency partnerships for the region. His illustrious career has seen him work with top-tier agencies like BBH, JWT, and Ogilvy, delivering creative strategies for major brands, including Nestle, Coca-Cola, Lux, and Singapore Tourism Board.
Additionally, during his time in Jakarta, Reyniers chaired the Account Planning Group (APG) in Indonesia, showcasing his leadership within the industry.
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We Are Social’s Growth Trajectory
We Are Social Singapore, a team of 80 talented professionals, is known for its cutting-edge social-first production and innovative capabilities. The agency collaborates with some of the world’s leading brands, such as Samsung Mobile, HBO, UOB, and TikTok. They are highly regarded for their innovation expertise, including the development of AI and XR (extended reality) products through their global innovation arm, .XYZ.
In welcoming Reyniers to the team, Nai Yen Wang, Managing Director of We Are Social Singapore, shared his excitement:
“We are thrilled to welcome Anton and his strategic and regional expertise to the We Are Social family. Anton comes with the perfect blend of agency and client-side experience, offering incredible insights into delivering transformative social-led marketing solutions for our clients. He is a great collaborator and business partner, and I look forward to driving the next wave of growth with him. I would like to thank James for his contribution to the agency over the last few years and wish him good luck as he steps into his exciting new role within the network.”
A Bright Future Ahead
Reyniers is equally enthusiastic about joining We Are Social, noting the agency’s upward trajectory in a highly competitive landscape:
“The agency landscape now has two very extreme poles. Those that are nose-diving and those that are ascending. It was absolutely clear when speaking with Nai Yen and Kelson that We Are Social is very much in the latter. I feel very lucky to have joined such a great, nice, fast-thinking, and future-facing gang. I look forward to being part of an agency that delivers on the digital expertise and transformation our clients deserve.”
With Reyniers’ extensive background in creative strategy and innovation, his leadership promises to steer We Are Social Singapore toward new heights of success, as the agency continues to deliver cutting-edge digital and social solutions.
