SINGAPORE & KUALA LUMPUR, 4 December 2024 – In a groundbreaking move set to reshape the shopping experience, Atome, Southeast Asia’s leading digital financial services platform, has announced its strategic partnership with Valiram, a major luxury retail group in the region. The collaboration, aimed at offering customers a seamless and flexible payment checkout process, is already live in over 200 stores across Malaysia and will expand to Singapore in the coming weeks.
This omnichannel partnership integrates Atome’s advanced embedded financing technology into Valiram’s retail ecosystem, covering both online and offline stores, and is expected to unlock greater customer engagement through flexible payment plans.
A Strategic Alliance that Promises Growth and Innovation
Valiram, known for its portfolio of prestigious luxury brands such as Victoria’s Secret, Michael Kors, Tory Burch, and Bath & Body Works, is reimagining the retail experience by offering new financing options for its diverse customer base. The integration of Atome’s technology into the checkout process is designed to streamline the purchase journey while enabling consumers to opt for buy now, pay later and other flexible payment options.
“We are dedicated to continuously innovating and enhancing the customer shopping experience. The integration of Atome’s embedded financing technology not only elevates the checkout process but also enables us to connect with new customer segments through flexible financing and payment options,” said Mukesh Valiram, Executive Director of Valiram.
He continued, “In the first month of our partnership going live in Malaysia, we’ve already experienced a remarkable 20% increase in average basket size from newer customer segments, and we’re excited about the growth opportunities this collaboration presents across the region.”
Atome’s Role in Driving Retail Transformation
As the leading digital financial services platform in Southeast Asia, Atome has quickly gained traction by offering embedded financing and buy now, pay later (BNPL) solutions. The company’s robust risk management and underwriting technology have positioned it as the ideal partner for Valiram as both brands look to expand into new consumer segments.
“We are excited to partner with Valiram, a retail leader synonymous with luxury and consumer lifestyle brands and innovation,” said Andy Tan, Chief Commercial Officer of Atome. “Combining our disciplined risk management and underwriting technology with Valiram’s portfolio of world-class luxury and lifestyle brands supports their expansion into new consumer segments and business growth. Their customers now have the choice and ability to shop for their favourite brands with flexible payment plans, ultimately expanding their customer base and their purchasing power.”
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Transforming the Retail Landscape: What’s Next?
With the success of the initial rollout in Malaysia, the partnership between Valiram and Atome is poised for rapid expansion. Atome will be launching its payment solutions in approximately 40 more stores across Singapore, further enhancing the retail experience across Southeast Asia. Together, both companies aim to drive even greater customer loyalty, sales growth, and business innovation, ultimately reshaping the luxury shopping experience for the modern consumer.
This partnership underscores a growing trend in retail, where flexibility in payment options is becoming a key determinant of customer satisfaction and business success. The collaboration also emphasizes the increasing importance of digital payment solutions and financial inclusion in today’s highly competitive retail market.
About Valiram
Founded in 1935 and headquartered in Kuala Lumpur, Valiram is a leading luxury and lifestyle retailer with a strong presence across Southeast Asia and Oceania. With a portfolio that spans over 500 stores, the group represents top global brands in fashion, beauty, lifestyle, and food & beverage. Valiram continues to innovate in the retail space, offering premium shopping experiences both online and offline.
About Atome
Atome is a leading Southeast Asian digital financial services platform that provides consumers with flexible and responsible payment options, including buy now, pay later services. Atome is part of the Advance Intelligence Group, a global technology company, and works to enhance financial inclusion through innovative payment solutions.
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