Singapore – 5 December 2024: Vistar Media, a global leader in programmatic technology for out-of-home (OOH) media, has concluded 2024 with transformative achievements, marking a year of record-breaking growth and innovative strides in the Asia-Pacific (APAC) region.
Expanding Horizons: Team Growth and New Offices
This year, Vistar Media expanded its APAC team by 50%, growing from 22 to 33 employees. Strategic hires across sales, client success, and technical support have bolstered the company’s ability to meet increasing regional demand. Adding to this momentum, Vistar opened new offices in Melbourne and Thailand, establishing a stronger foothold in key markets.
“Melbourne has become a core market for us, with year-end growth projected at an impressive 178% year-over-year,” said Ben Baker, Managing Director, APAC, Vistar Media. “These developments underscore our commitment to delivering localised expertise and unparalleled service to our clients.”
Strategic Leadership Appointments
2024 saw key leadership appointments that highlight Vistar’s dedication to innovation and expertise. Sean Cheyney was appointed Head of Retail Media globally, while Alex Waters joined as Director of Solutions Sales, APAC – a first-of-its-kind role aimed at fostering collaborative technical solutions. New hires such as Brittany Lefave, Senior Account Director, and Cody Westaway, Account Executive, reflect Vistar’s focus on building a high-performing, client-focused team.
Expanding Inventory and Brand Reach
Vistar Media onboarded 35 new media owners to its Supply-Side Platform (SSP), adding over 139,000 venues to its inventory. The regional expansion into mainland China and Taiwan further cemented its leadership in programmatic digital out-of-home (DOOH).
In Australia, Vistar experienced a 51% increase in brands utilising its Demand-Side Platform (DSP), enabling clients to achieve unprecedented scale and precision in audience targeting.
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Driving Innovation: Products and Education
Innovation remained a cornerstone for Vistar in 2024. The launch of Vistar Academy in Australia aimed to educate marketers on programmatic DOOH, while the introduction of auction packages streamlined access to premium DOOH inventory. Enhancements to the Global DSP empowered advertisers to execute sophisticated campaigns with greater efficiency.
Award-Winning Excellence
The company’s innovative work did not go unnoticed. Vistar Media was awarded Gold in the OOH category at the Drum Global Awards, further cementing its status as a pioneer in the programmatic DOOH space.
Looking Ahead
As Vistar Media reflects on a transformative year, its sights are set on 2025. “With our expanded team and strengthened capabilities, we are positioned better than ever to deepen our impact across the OOH ecosystem,” said Baker.
About Vistar Media
Vistar Media leads the OOH revolution, offering cutting-edge platforms for programmatic buying and selling. With operations in over 30 countries, Vistar empowers brands and media owners with innovative tools like DSP, SSP, and CMS, ensuring impactful and scalable OOH campaigns. Learn more at www.vistarmedia.com.
