New clients, strategic partnerships and strong product upgrades position Meltwater as the go-to intelligence solution for APAC’s leading brands
Meltwater, a global leader in media, social and consumer intelligence, announced a suite of significant company updates as well as strategic partnerships and customer wins in Asia Pacific.
New client wins: Meltwater empowers Ricoh and Hugosave with unified solutions
Ricoh, a Japanese multinational imaging and electronics company, and Hugosave, Singapore’s first personal wealth and savings app, have joined Meltwater Asia-Pacific’s client roster.
Ricoh’s APAC marketing team faced challenges due to manual processes and limited visibility over regional activities, making it difficult to understand the market. Meltwater helped streamline their workflow, enabling Ricoh’s cross-market teams to operate on a single platform for a unified approach to customer and partner engagement. “Ultimately, we connect the dots between problems, challenges, and goals on one side, and the solutions, opportunities, and support that Ricoh offers on the other. With Meltwater, we found a true, all-in-one solution and partner for these activities,” said James Loginov, RICOH Digital Services BU, Head of Marketing Communications, APAC Marketing Department, Ricoh Company Ltd.
In Singapore, Hugosave experienced rapid growth, driving the need for a media monitoring tool to track brand performance and industry trends. Meltwater’s real-time alerts helped Hugosave respond quickly to events, manage online brand reputation, and monitor relevant industry conversations. “We needed the ability to monitor digital media, search engines, and social media platforms all in one place. With Meltwater, we can conveniently track mentions of Hugosave and relevant topics, monitor competitor activities, and stay updated on relevant industry trends,” shared Raymond Lo, Growth and Marketing Team Lead of Hugosave. Additionally, Hugosave leverages Meltwater’s GenAI tools for creative content, using AI-powered captioning and DALL-E integration for social media ideas.
Doubling down on innovation and collaboration for the next phase of growth
As Meltwater looks to the future, it is doubling down on both innovation and collaboration to fuel its next stage of growth. By fostering stronger connections with its customers, Meltwater is building a foundation for enhanced product development and operational excellence.
Customer Advisory Boards
As a customer-first innovator, Meltwater has introduced a Customer Advisory Board (CAB) to co-create solutions with clients across various markets and segments. At the inaugural CAB meeting in October, clients provided insights on evolving industry challenges, directly influencing Meltwater’s forward-looking product roadmap to deliver cutting-edge, tailored solutions.
New Innovation Hubs
To continue driving innovation in media, social and consumer intelligence, Meltwater is investing in their R&D team by expanding their footprint in key tech hubs around the globe. Recently, Meltwater opened two new Meltwater offices in Mexico City and Hyderabad, India, two vibrant tech hubs where Meltwater is a competitive employer attracting top talent in the market.
“We’re entering an exciting new phase of growth in Asia Pacific, focusing on innovation and collaboration with our customers and employees,” said David Hickey, Executive Director Asia Pacific at Meltwater. “In an era where the key to brand success lies in extracting deep, data-driven insights from fast-moving online conversations, AI is critical to helping companies not only capture but understand the full picture. Meltwater’s investments in tech hubs and advanced AI technology ensure that our customers in APAC have the power to efficiently analyse vast datasets—from news and social media to online forums—and transform these insights into impactful strategies. We’re committed to equipping businesses to shape their markets and drive measurable results with agility and precision.”
Powerful product innovations
To cap off an exciting year, Meltwater launched several powerful product innovations to make media monitoring and intelligence more accessible and efficient, reaffirming its mission to empower organizations with actionable insights that drive impactful decision-making. This includes an AI-powered platform assistant to allow users to complete tasks faster and more easily by providing on-demand help within the Meltwater platform. Additionally, Meltwater’s automated brand analytics tool provides an easy-to-digest snapshot of the brand’s performance based on thousands of online conversations and news stories.
With a commitment towards innovation, as well as greater collaboration with their customers, Meltwater will be better poised to support APAC organisations in the year ahead by delivering industry-leading insights that empower impactful decision-making.
