Deliveroo Singapore has announced an exclusive partnership with Sheng Siong Group, one of Singapore’s largest and most trusted grocery retailers, marking a transformative step in the grocery delivery landscape. Together, the partnership aims to redefine convenience, making grocery shopping faster and more accessible for households in the heartlands while highlighting both brands’ commitment to meeting the evolving needs of Singaporean consumers.
21 Sheng Siong stores will now be available on Deliveroo, with plans to expand to 31 locations islandwide later this month. Customers can enjoy access to over 5,000 SKUs around the clock from Sheng Siong’s extensive range, including fresh produce, pantry staples, household necessities, and more.
This represents a significant step towards integrating Sheng Siong’s trusted brand with Deliveroo’s robust rider network, ensuring that customers can easily access thousands of fresh produce, pantry essentials, household goods and more, from the comfort of their homes and at their fingertips.
Lin Zikai, Director, Customer and Operations, Sheng Siong said, “We are delighted to embark on this exclusive partnership with Deliveroo, one that marks a new chapter in bringing Sheng Siong’s trusted grocery offerings closer to our customers. This is our first time partnering with a delivery company, and thanks to Deliveroo’s seamless delivery platform, we are now able to deliver high-quality products at affordable prices straight to our customers’ doorsteps in as quickly as 30 minutes. This collaboration allows us to offer even greater convenience to busy families and individuals, ensuring they can access fresh produce and daily essentials with ease and efficiency.”
Transforming the Role of Food Delivery Apps Beyond our Plates
Beyond ready-to-eat meals, demand for other offerings on Deliveroo has also been on the rise, ushering in a new era of what food delivery services are being used for. This exclusive partnership reflects Deliveroo’s strategic response to evolving consumer needs, as highlighted in its Consumer Survey, which found that 80% of respondents expect to rely more on delivery services for broader daily needs.
Since 2020, Deliveroo has expanded its services beyond meals, launching grocery delivery with trusted brands like Marks & Spencer, Hao Mart, Redman, Little Farms Grocery, BeepBeep! and more. The recent launch of Deliveroo Shopping, its in-app retail and gifting service, further demonstrates the platform’s commitment to meeting the growing demand for convenience and accessibility.
Jason Parke, General Manager, Deliveroo Singapore, said, “This exclusive partnership with Sheng Siong marks a significant milestone in our mission to bring greater convenience to our customers along with a purpose-built app experience for grocery. While ready-to-eat meals remain at the core of what we do, this collaboration expands our offerings with a diverse range of groceries, competitive prices, and round-the-clock delivery. With a growing segment of consumers expressing interest in using delivery platforms for grocery and non-food items, we’re proud to continuously meet evolving demands and make everyday shopping simpler and more accessible.”
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