Kuala Lumpur – Nibou Industries (Nibou) is delighted to welcome Zahara Naaz, Founder of Jellycakes by Hidden Blooms, as its first-ever brand ambassador, a collaboration that highlights the company’s commitment to supporting local entrepreneurs and championing women in business. With International Women’s Day on 8 March 2025 fast approaching, this collaboration underscores Nibou’s dedication to accelerating action toward gender equality in Malaysia’s entrepreneurial landscape.
As local consumers become more health-conscious, there is an increasing demand for healthier dessert options. Nibou, by dint of its unique products, such as the DRINME Fruit Jelly Drink, and the popular result of their latest collaboration with Sweegies, the Jelly Crisp, is positioned to meet this demand by offering handmade jelly and pudding that are gluten-free, vegan, and lower in sugar. This aligns perfectly with current consumer trends favoring nutritious alternatives to traditional desserts. Zahara, as a strong advocate for nutritious dessert alternatives, also champions the use of handmade jelly and pudding that are gluten-free, vegan-friendly, and lower in sugar. It is these same values which seamlessly align with Nibou’s commitment to revolutionising the dessert industry by providing high-quality, health-conscious options that cater to evolving consumer preferences.
Additionally, Zahara’s inspiring journey—from a home-based business owner to a prominent figure in the local F&B industry—exemplifies resilience, creativity, and determination. Balancing family responsibilities while building a successful brand, she has not only carved a niche for herself but has also become a beacon of inspiration for aspiring women entrepreneurs across the nation. Her appointment as Nibou’s brand ambassador further underscores the company’s mission to uplift homegrown talent and foster an inclusive entrepreneurial ecosystem.
“Being named Nibou Industries’ first brand ambassador is an honour, and I am excited to use this platform to inspire more women to pursue their business dreams,” said Zahara Naaz, Brand Ambassador of Nibou Industries. “International Women’s Day reminds us of the importance of breaking barriers, and I hope my journey encourages others to take that leap of faith.”
Jowin Goh, CEO of Nibou Industries, echoed this sentiment, stating, “Zahara’s appointment reflects our belief in empowering local talent, particularly women who are shaping the future of entrepreneurship. Her passion for innovation and healthier dessert choices aligns perfectly with our vision, and together, we aim to redefine Malaysia’s dessert industry.”
This collaboration marks Nibou’s continued commitment to take decisive steps to support women-led businesses in line with this year’s International Women’s Day theme, “Accelerate Action”. Through further upcoming collaborations with women entrepreneurs and initiatives aimed at fostering economic opportunities for women, the company seeks to contribute meaningfully to the movement for gender equality. Nibou was also recognised at the SME100 Awards for its rapid growth and innovation, Nibou Industries is poised to leverage Malaysia’s projected economic growth of 4-5% in the coming year. This recognition further solidifies its position as a leader in the health-conscious food sector.
As we approach International Women’s Day, Nibou invites consumers to celebrate by supporting women-led businesses and making informed, healthier food choices. Join us in following Zahara Naaz’s journey with Nibou, as we continue pioneering innovative dessert options while uplifting local talent and driving meaningful change in the industry.
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