Social media is a major part of our lives now. We use it to communicate, find things to do, and connect with people. Social media will only grow in the future and will have more powerful ways to use it. Yet, despite the benefits of social media, there is a dark side as well. There are many privacy concerns and hacking risks that come along with it.
Social media will be used for more than just communication and connecting with people. It will be used as a way to find jobs, buy products, and even get medical advice. How will it change our society? By 2025, the average American will have over 500 social media accounts. It has already changed our society. Social media have allowed individuals to go beyond traditional socializing through social events, such as weddings and parties. It also allows people to communicate with others in a more personal and individualized way, instead of through general conversation.
There are many social media platforms to advertise with nowadays. With so many options, companies need to consider their audience and the target market in order to decide which platform is best. Businesses can find an ideal platform for them by assessing the benefits of each one and understanding how they would use it.
The Four Powerful Ways to Use Social Media in 2023
Social media is about more than just photos and recent travel destinations. Marketers can use this platform to distinguish themselves and show why their goods are the best. The changes in social media trends that will take place in 2023 will have a favourable impact on marketing for those who are ready for them.
Let’s look at the social media forecasts for 2023 made by Creatopy based on the most recent updates and preferences.
1. The Rise of TikTok SEO
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When one of Google’s Senior Vice Presidents claims that 40% of Gen Zers use TikTok or Instagram to find a restaurant, it’s obvious that social media is settling in on the company’s search engine territory. By introducing new features like a “local” feed for nearby search results and enhancing previously-existing ones, including raising the caption limit to 2,200 characters for enhanced searchability, TikTok has already prioritised search. A dedicated shop feed with a search bar and other shopping categories is also being tested.
In order to have their content appear at the top of TikTok’s search results pages, marketers should keep a watch on the newest search feature releases in the future year. Since TikTok videos are increasingly showing up on search results pages, proper TikTok SEO can help increase visibility on Google.
2. Increased Partnership with Micro and Nano Influencers
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The days of brands actively seeking out influencers with enormous followings and making them lucrative offers to promote their goods are long gone. Targets have been placed on the backs of nano-influencers (followers with fewer than 10,000) and micro-influencers (followers with between 10,000 and 50,000).
Although they are the loudest about it, Gen Z is not the only generation that values authenticity on social media. Consumers will connect more with content creators who don’t spend a lot of time curating it and who prioritise their own unsponsored postings above-sponsored ones. Although they don’t have the same reach as macro and mega influencers, nano and micro-influencers will nevertheless generate greater engagement for less money.
3. The King of Content: Short-Form Video
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According to a recent eMarketer research, social media users spend more than half their time watching videos. Short-form video is a trend that will dominate most, if not all, social media campaigns for the following year, blazing from 2022 to 2023.
If we examine the ideal platform for supporting shorts, the subject becomes more complicated. Regarding the range and popularity of short-form video content, TikTok continues to remain the leader. To compete with the Chinese-owned app, Facebook, Instagram, YouTube, and Pinterest are all enhancing their short-form video offerings.
TikTok has been thrown in the corner for a long now, but tensions between China and the United States may force a ban on the app on American soil. Even if this were to occur, short-form video would probably continue to be popular since it gives viewers bite-sized content in an engaging style, which tends to short attention spans and the urge for more information to be consumed.
4. More Creator-like Behaviour From Brands
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Both user behaviour and the algorithms used to prioritise material on social media are constantly evolving. Facebook will display more posts from pages that the user frequently visits. The same is true of Instagram, which favours material based on how many likes it receives. Regardless of whether you frequently connect with the page or not, LinkedIn gives top feed positions to material with high engagement.
While YouTube favours user interactions over subscriber count, TikTok prioritises content based on a variety of engagement measures including watch time, shares, saves, comments, or likes. Everything depends on how much interest the information sparks. Companies must alter their strategies for creating social media content if they want to make sure their business accounts receive enough reach and interaction.
5. The Use of Specialised Communities’ Strength
Image from Jennifer Bourn
Social media is the ideal platform for connecting with like-minded people who have similar interests since people feel the desire to do so. By building niche communities around a subject that their target audience will be interested in, brands may meet this need while simultaneously promoting their goods. Given its enormous user base and the likelihood that your target audience already uses it, Facebook is perhaps the best social media platform on which to host a community. Take the community to where the people are.
Additionally, their system displays postings from users’ friends in groups, so you can be confident that your community will receive natural exposure. The best thing you can do is an experiment and determine what works best for your brand because there is no secret formula for creating a social area like this. It only matters that you provide value and build solid relationships with leads and clients.
Conclusion
You should be informed of the social media trends for 2023 as we get prepared for the forthcoming year because they could strengthen your marketing plan. Knowing the social media trends for 2023 will help you thoroughly plan and dosage your efforts depending on the campaigns you’ll be running.
Making the most of your social media platforms is crucial, as is learning about and utilising all the features that could help you boost engagement, follower numbers, and sales. Being at the forefront of your brand’s evolution requires using every tool at your disposal to battle to stay there as trends come and go.
