The perception towards wellness has changed drastically with a change of people’s mindset in today’s world. Never in human history was wellness such a sought after outcome by such a large portion of the population. In the past, there have been many specific wellness and fitness activities. Which have been popular but only to a specific set of people, meanwhile the remaining part of the population believed. That the impact of their daily habits and lifestyle to their health is very natural.
E- Commerce and the Wellness Industry
In today’s world, more than half of the population believes that their health and wellness can be controlled and be shifted towards a more positive path. Although for 90% of wellness seekers, health and wellness still remains driven by tangible parameters linked to rising individuality – looks, managing health conditions, and entertainment there is a segment of the population who genuinely believes on the positive impact of following holistic wellness that brings out longevity in their lives, changes the quality of their life and maintains the vitals important for staying healthy.
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eCommerce is playing a major role in delivering wellness products and services. There has been rise of many wellness companies which have been trying and delivery their best. In the 21st century, this has been a relatively easier task for the companies with the help of new-age technologies which help to assist the wellness professionals and innovators. These technology includes wellness products such as health apps, fitness clothes and other wearables, to gym equipments.
But, we must find a good balance to use these technologies to their utmost level along with adding wellness products to it. The partnership between wellness and technology can help us achieve that perfect holistic and healthy lifestyle. Wellness industry have transformed itself in the last few years. By introducing new technologies and applications that provides a better customised experience and has transformed wellness to the global consumers.
Wellness has different unique category that it serves such as Health, Fitness, Nutritious Needs, Mindfulness
When it comes to health, consumers are spending a lot of their energy on finding convinient, good quality and affordable healthcare access. To get access to better healthcare, many consumers are willing to pay heavy amount of money on health products post Covid-19.
Because, healthcare has become relatively more consumer-oriented, this will also help to increase the healthcare touchpoints to modify their products according to patient behaviour and will keep on improving their outcomes.
The future of fitness also depends on the upcoming innovations and the visionary path. It takes where gradual immediate customer needs will be met with the help of different modern solutions. It depends totally on the technology and related innovations and their usefulness. The immersive and cutting-edge experience received to the consumers. Along with optimal technology will decide the aptness of the fitness industry.
Fitness softwares along with fitness wearables work as a more engaging experience for the consumer to keep on exercising and completing their targets.
After health and fitness, nutrition plays a huge role in the future of wellness industry. Since the pandemic, there has been an escalation in the requirement towards nutrition and this has resulted in more and more people being interested in achieving wellness through proper nutritious diet. Many products are being made by the industrialists to provide a better engaging experience to their customers in terms of food. For example, protein powder in chocolate flavour will help to increase their protein intake willingly once it satisfies their tastebuds. Starting from staple food items such as rice, flours, vegetable oils, coffee, heathy and tasty snacking options, all are available with healthier options so that a person doesn’t have to compromise on their everyday food options in order to stay healthy.
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Technology will also play a huge role to intensify the food needs of consumers. Companies will have a better source to track their food and its journey. It can change the way people think about food and their relationship with it. Awareness can be spread a lot more by AI which can show the diseases and health hazards individuals may face if they do not shift to better and healthier food options. A fulfilling nutrition will help in different ways to achieve our targeted health’s.
Wellness as a Standard Feature: The Future of Products and Services
Since the pandemic hit, people have become a lot more aware of their mental and health and it’s deterioration. While sitting at the enclosed space of our homes. We have witnessed the changed in moods and behaviours of us and our closed ones. This made people realise the importance of mental well-being. How it can be achieved through the help of meditation, yogas and other mindfulness exercises. Different mental health virtual platforms and apps have come to existence where artificial intelligence is helping us to get care that we need.
Every product or service that will emerge in the upcoming future will serve some and have wellness as a standard feature. Wellness will act as a pillar around which everything will design itself. Since people’s minds have shifted towards achieving better wellbeing and wellness. Keeping aside their extremely stressful and busy lifestyle. New products and services will keep on emerging to provide better care to their needs.
E-commerce platforms have helped consumers to easily search the product and place. An order within a few minutes and not go from store to store. In order to look for the right product. A consumer can easily check the comments to understand the reviews other people have for the product. They can also do price comparison and product comparison very easily using the internet. The increased consumer review related to products has given clarity for the brands. To improve and innovate their products related to the consumers demands.
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