7 Brands That Have Built a Strong Brand Identity Online
A brand identity is the personality of your business and a promise to your customers.
Coca-Cola
It’s brand identity begins with a red logo in script text. The red color elicits confidence in the person who drinks a Coke, while the script typeface is all about enjoyment.
Netflix
Who can ever forget that almighty “dudum” sound as Netflix’s signature red “N” leaps at our screens
Spotify
It uses a powerful combination of visuals, messaging, and products to convey its brand message of “music for everyone”.
Mc Donald
The red and yellow color palette, the warm, welcoming golden arches, the “I’m lovin’ it!” tagline and the upbeat tone of all their commercials are branding elements
Amul
It’s identity is centred around the iconic “Amul girl,” a young girl in a polka-dot dress who has become synonymous with the brand.
Royal Enfield
The company’s logo features a winged “R” emblem meant to represent the company’s legacy as a pioneer in the motorcycle industry.
MTR Foods
The company’s packaging features illustrations of traditional Indian motifs, such as the lotus flower and peacock feathers.