The Psychology of Color in Digital Marketing and Branding
The colors that you use in your branding, including your logo, and your other marketing collateral evokes an emotional response in your audience.
Color appropriate for your brand
Research has found that predicting consumer reaction to color appropriateness is far more important than the individual color itself.
Right color shows off your brand’s personality
It is important for colors to support the personality you want to portray instead of trying to align with stereotypical color associations.
The right color appeals to your audience
Cultural perception plays a strong role in dictating color appropriateness for gender, which, in turn, can influence individual color preferences.
The right color differentiates your brand
Studies have revealed that our brains prefer immediately recognizable brands, which makes color an important element when creating a brand identity.
The right color has the right name
Unusual and unique color names are preferable for everything from jelly beans to sweatshirts. For instance, “mocha” was found to be significantly more likable than “brown”.