Havas India has recently announced the promotion of Sangeeta Barde to CEO of Havas Life Sorento India. This is a well-deserved step in her career and she will bring great experience to the company. Barde has been promoted to the position of managing director at the company. He is now responsible for improving operations through offshoring and introducing successful globalisation initiatives with a meaningful impact. Barde has been appointed to lead Havas Life Sorento India, while simultaneously taking charge as the regional head of HH&Y (Havas Health and You) in the Middle East.
Barde’s promotion comes as the healthcare sector is poised for substantial growth in the Asia Pacific region. Charles Houdoux, CEO of APAC and LATAM, HH&Y, expressed his confidence in Havas India’s ability to transform and future-proof clients’ businesses in these markets. He also praised Barde’s leadership, stating that Havas Life Sorento had witnessed tremendous growth under her guidance and had become a leading health agency in India. Houdoux believes that Barde’s expanded role as Regional Head of HH&Y Middle East will further propel the progress that the company has been witnessing.
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Rana Barua, group CEO of Havas India, mirrored Houdoux’s opinions and reported that the network has been gaining ground in its three core sectors: creative, media, and health. He highlighted that Havas Life Sorento has been an outstanding performer in the realm of health communications, particularly in the midst of the changing atmosphere regarding health and wellbeing. Under Barde’s leadership, Havas Life Sorento has been able to significantly improve their services and set an example of excellence for clients. This has been a major contributing factor to the success of Havas India.
Barde’s enthusiasm for the Indian market was evident, as it provides tremendous strategic benefit both regionally and globally. During her talk, she highlighted the Content Center of Excellence (COE) created by Havas India, which serves both global as well as regional audiences. She also shared her vision for expanding digital opportunities in data and media centers. Additionally, she is aiming to develop new and simpler models for content generation. She was extremely appreciative of the hard work and commitment of Havas Life Sorento’s team members and vowed to continue offering an even stronger & more unified leadership structure in India that is compatible with Havas’ ‘Integrated Village Model’.
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In conclusion, Sangeeta Barde’s promotion to CEO of Havas Life Sorento India reflects her significant contributions to the company’s growth and success in the health communications field. With her leadership, Havas India is well-positioned to continue transforming and future-proofing clients’ businesses, particularly in the healthcare sector in the Asia Pacific region.
