Social media trends refer to the constantly changing behaviors and topics that are popular on social media.
Brands Provide Support To Impatient Customers
90% of consumers look for an immediate response from a brand when they have a customer service question.
Crisis Management Becomes A Must
Information spreads quickly on social media, meaning that a relatively minor issue can blow up into a crisis if brands aren’t monitoring their social channels.
King Of The Advertising World
More than $521 billion was spent on digital ads in 2021. And experts say that number could reach $876 billion in 2026.
Proliferation Of Short-Form Video Content
In many cases, video posts perform better than static photo posts on social media. 82% of online content will consist of videos this year.
Shorter Attention Spans
Yes, people are spending more time on social media. But they're spending less time engaging with individual posts.
Trust And Authenticity Are The New Way
People want useful information that they can use in their lives. They want an emotional connection to a brand.
More Augmented Reality
The AR market is still in its infancy.But is projected to gain momentum in the coming years.
Utilization Of User-Generated Content
It is cheaper than traditional advertising, more relatable, and can help brands to be perceived as more authentic and socially conscious.