Bollywood celebrity and fitness enthusiast, Shilpa Shetty Kundra, has made a significant investment of INR 2.25 Crore in WickedGud. This D2C start-up, operating under the banner of 100Percent Nourishment Pvt Ltd, is transforming the face of India’s food industry with its health-focused, indulgent food products.
WickedGud, born in 2021 from the entrepreneurial spirits of Bhuman Dani, Monish Debnath, and Soumalya Biswas, has been on a mission to offer India healthier food options. The start-up has witnessed an impressive 300% surge in sales over the past year with its range of pastas and noodles. The secret to their success? All products are 100% free from maida, oil, and MSG and are made from healthy, wholesome ingredients including atta, dal, chawal, chana, oats, and jowar. WickedGud further ensures the taste and nutrition of their products by employing innovative Steaming and Convection Air Drying (SCAD) technology.
WickedGud’s big break came when it featured on the grand finale episode of Shark Tank India Season 2, leading to its successful entry into international markets like the UAE, Singapore, Mauritius, and Nepal. Consumers can avail of WickedGud’s products through the brand’s website and major e-commerce platforms such as Amazon, blinkit, BigBasket, Swiggy Instamart, Zepto, and Flipkart.
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Bhuman Dani, Founder and CEO of WickedGud, welcomed Shilpa Shetty to the family, recognizing her alignment with the brand’s values and mission. Shetty reciprocated the excitement, appreciating the taste and health benefits of WickedGud’s products and expressing her eagerness to support the brand’s mission.
With Shilpa Shetty’s endorsement and investment, WickedGud is set to fortify its market presence and broaden its healthy indulgent food portfolio, staying true to their commitment to offer tasteful, nutritious options and promote conscious food consumption.
This news is based on a StartupStoryMedia article.
