In a world where being a ‘sneakerhead’ is often misunderstood, Bollywood star and certified sneaker aficionado, Ayushmann Khurrana, has stepped forward to shed light on this growing subculture. In a powerful Public Service Announcement (PSA), Ayushmann addresses those who are dismissive of the sneaker culture, and makes a case for the emotional resonance that comes with being a sneaker enthusiast.
In the PSA, Ayushmann puts forth a passionate appeal, stressing that being a sneakerhead extends beyond being a lifestyle statement—it signifies an emotion that connects numerous individuals globally. He brings to focus how this shared enthusiasm can unite people from varied backgrounds, inspiring them towards greatness. Ayushmann, with unwavering conviction, implores the audience to delve deeper into the rich history of sneakers and watch the riveting film, AIR, directed by Ben Affleck and exclusively available on Prime Video in India.
AIR narrates the incredible story of the transformative partnership between basketball legend Michael Jordan and Nike’s nascent basketball division, leading to the birth of the iconic Air Jordan brand. This alliance significantly influenced both sports and modern culture. Ending the PSA on a high note, Khurrana voices a universal sentiment amongst sneaker enthusiasts, stating, “A shoe is a shoe until greatness steps into it.”
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The star-studded cast of AIR includes Ben Affleck, who also serves as the film’s director, Matt Damon, Viola Davis, Jason Bateman, Chris Messina, and Matthew Maher. Produced by Amazon Studios, Skydance Sports, Mandalay Pictures, and the first venture from Affleck and Matt Damon’s Artists Equity, AIR can be streamed exclusively on Prime Video in multiple languages including English, Hindi, Tamil, Telugu, Kannada, and Malayalam. This news is originally based on an article by exchange4media.
