DENTSU CREATIVE, a constituent of Dentsu Next, unveils their innovative marketing tools, MIXER and LUCIE, affirming their dedication to shaping lasting and impactful relationships between brands and consumers through technological creativity.
“The debut of MIXER & LUCIE, aim to optimise all brand interactions & create unparalleled experiences! dentsu brings value to businesses through our integrated ecosystem to seize opportunities in the AI-led digital marketing era – to maintain brands’ relevance & inspire authenticity across the customer journey. Ultimately, to help drive business profitability at every stage,” stated Richard Tan, CEO of DENTSU CREATIVE China.
MIXER: Revolutionising Go-to-market Strategies
MIXER, the dynamic tool developed to accelerate go-to-market strategies, remarkably diminishes product development time through data-guided analyses and insights, offering a competitive edge.
The Power of Data
MIXER harnesses the potential of big data to analyse consumer trends and social sentiments across APAC, investigating hundreds of scenarios based on marketing inputs by users. This transformative tool distils a traditionally lengthy process into a matter of hours, yet guarantees the genesis of fresh and relevant ideas.
Modern Product Ideation with MIXER
MIXER tackles three key elements of contemporary product ideation:
- Adjusting to fluctuating market trends,
- Understanding consumer needs and preferences,
- Proficient use of technology and data.
“Understanding the importance of transforming customer experiences through the creation of unforgettable moments that leaves lasting impressions, will be key to set one apart in this evolved marketing era” articulated Ron Lee, Managing Partner of dentsu next China.
LUCIE: Redefining Customer Interactions
Confronted with customer interactions managed by dispassionate representatives, businesses often grapple with forgettable experiences and potential revenue losses. LUCIE, an advanced AI that enhances loyalty-driven experiences in the retail service industry, serves as the answer.
“We’ve designed LUCIE to be a transformative asset in the customer experience journey” explained Kaz Tsuburaku, Chief Experience Officer at DENTSU CREATIVE China.
The Capabilities of LUCIE
LUCIE, developed with the aid of Dentsu Japan’s dedicated team of engineers and researchers, demonstrates a range of impressive capabilities:
- AI LUCIE digital Avatar production workflow,
- LIVE LUCIE, a fully customizable, hyper-realistic 3D model in the realm of mocap production.
The potential to transform AI is exemplified by LUCIE’s broad range of capabilities, notably the reduced model training time, allowing LUCIE to be fully operational in mere weeks.
“AI is becoming a cornerstone of customer service for businesses around the world… The key to growth is to strategically engage with evolved consumers, while being in control with content and creativity, to meet growing demands & capitalise on market opportunities,” commented Alex Chu, Creative Partner, DENTSU CREATIVE China.
Also read: Chinese Tourist Spending Surges: Alipay Deepens Collaborations in Southeast Asia
Delivering Elevated Experience and Efficiency with Dentsu
Dentsu leverages recent technological advancements to improve efficiency and elevate the customer experience:
- Efficiency: Our technology renders waiting obsolete.
- Cost Reduction: Our solution decreases manpower costs through automation, offering tireless, patient 24/7 service.
- Elevated Experience: Our solution’s multi-channel engagement allows connection with customers across various social media platforms.
- Augmented Brand Identity: Our meticulous customer service avatars embody your brand, providing a distinct and branded experience.
