Barbie's Evolution: The Rebranding, Inclusivity, and Environmental Challenges Ahead

An in-depth analysis of Barbie's rebranding and the environmental challenges ahead.

A Deliberate Rebranding

In 2016, Mattel launched 'Project Dawn' to redefine Barbie's contentious reputation.

Barbie – The Symbol of Inclusivity

Is the Barbie movie emblematic of diversity washing or a genuine attempt to rectify a problematic past?

The Reinvented Career Woman

Barbie’s transformative journey into a multifaceted career woman led to a resurgence in fans.

Barbie - An Indestructible Brand

The Barbie film and associated merchandise have proven that Barbie never truly left the cultural scene.

Barbie – An Environmental Conundrum

The environmental impact of the toy industry is a problem that must be addressed.

The Push for Sustainability

Toy manufacturers, governments, and consumers must focus on sustainable practices in the toy industry.