Genting Malaysia has officially promoted Kristine Lim to the esteemed position of Vice President of Marketing. This exciting career progression was announced by Lim herself through an update on her LinkedIn profile.
Lim first joined the esteemed ranks of Genting Malaysia in 2021, initially assuming the role of Assistant Vice President of Marketing. With over 17 years of experience in the tourism and hospitality sector, she brings a wealth of knowledge and expertise to her new position. Her core competencies lie in the development, management, and implementation of marketing strategies, as well as a deep understanding of destination marketing.
In her newly elevated role, Lim will oversee the entire marketing operations for several of Genting Malaysia’s key properties. This portfolio includes Resorts World Genting, Genting SkyWorlds Theme Park, Resorts World Awana, Resorts World Kijal, and Resorts World Langkawi.
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Prior to joining Genting Malaysia, Lim served at Themed Attractions Resorts and Hotels, where she held the positions of Assistant Vice President and Vice President of Destination Marketing. As Vice President, she was instrumental in leading the development, management, and execution of an integrated marketing plan. This plan incorporated aspects such as advertising, branding, and marketing, as well as the development of crucial marketing assets such as renderings, TV commercials, and photography to promote the destination.
Earlier in her career, Lim worked for the Singapore Tourism Board from 2006 to 2012. Here, she was responsible for the development and implementation of integrated marketing campaigns specifically tailored for Malaysia. Her role involved building the brand of the destination, preparing marketing plans, agency briefs, budgets, and data analysis, and reports. Additionally, she spearheaded the digital marketing portfolio for the destination, thereby gaining comprehensive knowledge of digital marketing tools such as social media and other networking platforms.
Genting Malaysia, already recognized as one of Malaysia’s strongest brands in a recent report by Brand Finance Malaysia, is set to benefit further from Lim’s expertise in her new role as Vice President of Marketing.
For context, PETRONAS topped the list of most valuable brands, securing the title for the 13th consecutive year. Despite a slight dip in its brand value by 7% to US$12.7 billion, PETRONAS’s brand strength index score improved to 89.4, corresponding to a AAA brand strength rating.
Considering the anticipation of increased demand for fuel across various sectors such as aviation, hospitality, food, beverage, and transport, PETRONAS is poised for growth as Malaysia expects to host 9.6 million travelers in 2023.
This news was first reported by Marketing Interactive.
